40-somethings Recall their Childhood Under Disney’s Spell | Be Korea-savvy

40-somethings Recall their Childhood Under Disney’s Spell


"Toy Story 4." (image: The Walt Disney Company Korea)

“Toy Story 4.” (image: The Walt Disney Company Korea)

SEOUL, Jul. 10 (Korea Bizwire)The generation who grew up watching Disney animations in the 1990s, those in their late 40s and middle-aged, are once again falling in love with Disney magic.

They are charmed by Disney as they can recall old memories and share those precious memories with their children. Disney content is serving as a point of empathy for generations.

According to CGV Research Center on Tuesday, of all the viewers of Disney’s live-action version of “Aladdin”, 26.8 percent were in their 40s.

This figure is 2 percentage points higher than the average of 24.8 percent for the entire 40s during the same period.

Similarly, 25.7 percent of “Toy Story 4″ viewers were in their 40s, higher than the average 25 percent in their 40s during the same period.

“I think I’ve been growing up along with the main character, Woody,” said a 49-year-old office worker who has seen all of the “Toy Story” films.

“I have a lot of hard tasks to accomplish while at work, but I feel happy for a while when I’m submerged in the Disney world.”

These are not just one-time viewers. Many watch the original Aladdin animation or Toy Story films again at home, and buy products related to movies.

Toy Story’s character figures and talking figures released by CGV Cine Shop sold out as soon as they were released.

The enthusiastic responses to “Aladdin” and “Toy Story” are also likely to lead to a live-action film “The Lion King,” which is set to be released on July 17.

“The Lion King,” tickets for which can now be reserved at some theaters, is ranked third in terms of reservations after “Spider-Man: Far from Home” and “Aladdin.”

The 4DX theater, which realizes the dynamic movement of wild animals, also saw its seats sell out at the start of reservations on the same day.

D. M. Park (dmpark@koreabizwire.com)

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