Visitors look at clothes at Musinsa Standard, the first offline store of the country’s biggest online fashion mall, Musinsa, in Hongdae, western Seoul, on May 28, 2021. (Yonhap)
SEOUL, April 26 (Korea Bizwire) — A majority of the members of the “MZ generation,” a Korean term referring to those aged between late 10s and 30s, buy clothes online, a survey showed Tuesday.
The survey, conducted by Local pollster Open Survey, covered 2,000 men and women between the ages of 15 and 39, and showed that the MZ generation spends an average of 101,000 won (US$75.54) on clothes per shopping trip, and around 292,000 won on clothes over a three-month period.
Of those surveyed, 88.2 percent purchased clothes via online platforms.
Half of the respondents reported using curation services at online shopping portals.
Musinsa Co., a South Korean fashion platform, had the highest usage rate at 27.2 percent, which includes primary usage, initial access, user experience, purchase experience, and purchase experience within three months.
One-third of the respondents stated that they commonly used open markets online.
These markets differ from ordinary online shopping malls in that they offer various products from multiple sellers with varying price ranges, giving consumers more purchasing options.
Ashley Song (ashley@koreabizwire.com)
