SEOUL, Feb. 22 (Korea Bizwire) – A report on online advertising trends in 2017 published by the Korea Internet and Security Agency (KISA) has revealed that 89 percent of 2,000 survey participants were willing to sit through advertisements if it meant they would gain access to free content.
Only 11 percent responded that they would choose ad-free paid content.
The group favoring free content grew by 12 percentage points since 2016, compared to a corresponding drop from 23 percent for those who stated they were willing to pay.
Search ads were most popular with 45.7 percent of all responses, and floating ads were most disliked by 22.7 percent.
The domestic mobile advertising market grew by 13.9 percentage points year-on-year in 2017 to record 2.58 trillion won. Revenue from online advertising through computers remained nearly unchanged.
Combining revenues from mobile and computers, the 4.42 trillion won comprised 36 percent of the entire advertising market (12.94 trillion won).
For the second year running, online advertising generated the most revenue out of all advertising categories.
In terms of revenue, advertisers were most satisfied with search advertising. For instant responses and immersive quality, video ads were highest rated, and ads on social networking sites were rated most effective in reaching target audiences.
Lina Jang (firstname.lastname@example.org)