Since 2008, international buyers have shown their interest in the format sale of ‘Infinite Challenge.’ (Photo: The members of Infinite Challenge in the episode of “Gangs of New York”/image courtesy of MBC)
SEOUL, Dec. 12 (Korea Bizwire) – The biggest variety hit on Korea’s small screen, ‘Infinite Challenge,’ is finally taking a step towards overseas sales. Producer Tae Ho Kim, the man behind the show’s success for last ten years, was officially invited to the Asia Television Forum (ATF) in Singapore.
ATF is the largest content trade fair in Asia, attracting 4,000 producers across the entertainment industry from over 60 countries. Kim will be presenting a session on designing a global format of the show, which has long been in demand by buyers around the world.
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Since 2008, international buyers have shown their interest in the format sale of ‘Infinite Challenge.’ However, the spontaneous nature of the show’s structure, driven by unique individual hosts, made it difficult for the producers to present a concrete format appropriate for global export.
The show’s producer Tae Ho Kim (image courtesy of MBC)
This is due to the fact that Infinite Challenge has been a pioneer in the entertainment scene by presenting a completely different format every week, and somehow making each episode successful. For the last ten years, Infinite Challenge has been the talk of the town due to this unique trait.
MBC, the Korean channel airing the show, said that the producers are now taking a different approach. They plan to concretize the format by selecting the most popular episodes, and then making a series of presentable formats for global content buyers. According to MBC, buyers from all over the world are showing interest in these individual episode formats.
The show’s producer Tae Ho Kim will lead a one-hour workshop under MIP Academy’s special session program.
By J.W. Choi (summerchoi@koreabizwire.com)
