SEOUL, Mar. 9 (Korea Bizwire) — Smart speakers that play music are most frequently used among people in their 30s and 40s in South Korea, according to one of the largest online music streaming services in the country.
According to data released on Friday by Genie Music, a South Korean music streaming service, music fans in their 30s and 40s used the service more than any other age group, accounting for 31 percent and 23.1 percent of the user base, respectively.
Users in their 50s accounted for nearly 21 percent, while those in their 20s and teens accounted for 21.9 percent and 3.2 percent, respectively.
When it came to genre, children’s songs were most popular, accounting for 1 in 4 songs played.
Korean pop music and Western pop music accounted for 8 percent and 6.9 percent, respectively, while classical music followed closely, drawing a stark contrast with smartphone app users who typically play K-pop and other chart-topping songs.
When broken down by age, the popularity of the music streaming service for AI speakers was on the opposite end of the spectrum, Genie Music’s smartphone app was most popular among people in their 20s and 30s, who accounted for over 75 percent of the user base.
Users in their 40s and 50s accounted for only 6.3 percent and 14 percent, respectively.
Smartphone users and AI speaker users also varied in terms of their favorite time of day to play music, with smartphone holders playing music during commuting hours between 8 and 9 in the morning, and AI speaker users – many of whom are parents – preferring to listen to music between noon and 4 in the afternoon.
“Consumers in their 30s and 40s who have purchasing power use smart home music services, which can be controlled through voice commands,” Hong Se-hee, a senior official at Genie Music said.
The volume of music streaming on Genie Music via AI speakers increased 47.6 percent during the fourth quarter of last year.