Amazon Fire TV Gives Developers a Powerful New Platform for Bringing Apps and Games to the Living Room | Be Korea-savvy

Amazon Fire TV Gives Developers a Powerful New Platform for Bringing Apps and Games to the Living Room

SEATTLE, April 2, 2014 (Korea Bizwire) — With today’s launch of Amazon Fire TV, Amazon is opening  up a new platform for developers to increase their reach and  monetization in the living room. Amazon is releasing new developer tools  today that allow developers to quickly and easily optimize PC, console  or Android mobile apps and games for the new Fire TV. The new tools  include sample code, as well as documentation and guidelines to help  developers design and build living room experiences, including how to  manage the input for the Fire game controller and Fire TV remote. To  learn more or download the new tools, visit

“Developers are already finding monetization success with the apps they  offer for Kindle Fire and in the Amazon Appstore. Fire TV is the newest  reason for developers to bring their apps and games to the Amazon  platform,” said Mike George, Vice President, Amazon Appstore and Games.  “Fire TV is an opportunity for a broad group of developers—whether it’s  existing Android developers or those focused on console, or PC  development—to reach into the living room and engage a whole new set of  customers who love entertainment. We already have many great developers  on board like 2K, AOL, Bloomberg, Clear Channel, Disney, EA, ESPN,  Gameloft, Hulu, Mojang, Pandora, SEGA, SHOWTIME, Telltale, Ubisoft, and  Vevo—and with today’s announcement we expect many more to join.”

Fire TV supports second screen experiences using DIAL, an open standard  that allows customers to discover and open apps on their television  right from their tablet or phone. Extending apps to two screens gives  developers the ability to take their games to the next level—creating  truly immersive gaming experiences for customers through multi-player  functionality. Existing Android developers will find developing for Fire  TV is very familiar and will simply need to integrate with the new  controllers to port their app to Fire TV. And, because the new Fire TV  developer tools are available alongside the Mobile App SDK, existing  Amazon APIs such as In-App Purchasing, Login with Amazon, and GameCircle  are available for Fire TV and work the same way they do on other Fire OS  devices.

With the launch of Fire TV, developers can receive 500,000 Amazon Coins  through the Appstore Developer Select Program and create campaigns where  customers earn those Coins when they purchase apps and games. This is in  addition to the regular Appstore Developer Select benefits that include  500,000 mobile ad impressions, enhanced merchandising, AWS credits, and  additional Amazon Coins incentives. More details on the Appstore  Developer Select program can be found at

New tools released today enable developers to optimize their apps and games with the Fire TV controllers for multi-player functionality (image:

New tools released today enable developers to optimize their apps and games with the Fire TV controllers for multi-player functionality (image:

Thousands of apps and games from developers including, 2K, AOL, Amazon  Game Studios, Clear Channel, Disney, EA, ESPN, Gameloft, Hulu, Mojang,  SEGA, Telltale, and Ubisoft will be available on Fire TV. Developers  have already been impressed with the ease of development and how quickly  their games can be ported to Fire TV. Here is what some developers  who’ve been working with Fire TV have to say:

“We are really excited to be developing Endless Skater for Fire  TV, a platform that is so accessible to indie developers,” said Steve  Ganem, CEO of SuperVillain Studios. “From day one, it was  extremely easy to adapt our Kindle games for Fire TV and to work with  Amazon. The Endless Skater experience feels right at home on an  HDTV, and is so excellent with Fire game controller.”

“Fire TV is an innovative new platform that provides us the ability to  bring a truly immersive gaming experience to the consumer’s living  room,” said Baudouin Corman, VP of Publishing for the Americas,  Gameloft. “Customers can expect to see popular Gameloft titles, such as Asphalt  8: Airborne, Modern Combat 4: Zero Hour, and Despicable  Me: Minion Rush, optimized for Fire TV at launch.”

“Porting to Fire TV from our existing Android version was quick and the  support from Amazon was excellent,” said Johannes Vuorinen, CEO of  Frogmind. “Combined with how good BADLAND looks from a large HDTV  made the decision to port to the Fire TV platform an easy one.”

“Fire TV offers our viewers another way to align their content  preferences with their viewing habits, and will provide a premium  environment for consumers to experience AOL On,” said Ran Harnevo,  President of Video at AOL. “We believe it will be one of the most  game-changing products on the market, and look forward to giving Amazon  viewers on-demand access to AOL On, HuffPost Live, and our entire video  library.”

“We’re extremely pleased to have SHOWTIME available for Fire TV, and  excited that our subscribers have a great new way to experience SHOWTIME  ANYTIME on their televisions,” said Tom Christie, President,  Distribution, Business Development, and Network Operations, Showtime  Networks Inc. “We think our viewers will love watching current and past  seasons of our award-winning original series including HOMELAND, RAY  DONOVAN and MASTERS OF SEX, along with box office hits,  documentaries, specials and hard-hitting live sports on Fire TV.”

“Creating ubiquity for our authenticated WATCH products adds tremendous  value to the multichannel video subscription, and collaborating with  Amazon to make our networks available on the new Fire TV strengthens  that value,” said Matt Murphy, Senior Vice President of digital  distribution, Disney & ESPN Media Networks. “Today’s launch of WatchESPN  allows early Fire TV adopters to receive live access to sports  programming from ESPN networks on day one. Additionally, in the near  future, they will also find fan-favorite shows and entertainment  programming from our WATCH ABC and Disney authenticated products.”

“Living room viewing now accounts for almost 60% of all content  consumption on Hulu Plus, and our accessibility on Fire TV helps us  realize our goal of helping viewers find and enjoy premium content when  and where they want to, on every device,” said Tim Connolly, Head of  Distribution, Hulu. “We’ve worked with Amazon to make Hulu Plus  available on all Kindle Fire platforms, and are excited to extend our  relationship even further with the launch of Hulu Plus on Fire TV, which  utilizes our optimized living room interface.”

“iHeartRadio’s launch onto Fire TV is another key step in our pledge to  be everywhere listeners want us to be, whether they are enjoying the  music and radio stations they love in their living rooms or on the go,”  said Brian Lakamp, Clear Channel’s president of digital. “We’re excited  to continue our relationship with Amazon and be able to extend our reach  to even more consumers through Fire TV’s simple and affordable in-home  platform.”

About, Inc. (AMZN), a Fortune 500 company based in Seattle,  opened on the World Wide Web in July 1995 and today offers Earth’s  Biggest Selection., Inc. seeks to be Earth’s most  customer-centric company, where customers can find and discover anything  they might want to buy online, and endeavors to offer its customers the  lowest possible prices. and other sellers offer millions of  unique new, refurbished and used items in categories such as Books;  Movies, Music & Games; Digital Downloads; Electronics & Computers; Home  & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &  Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web  Services provides Amazon’s developer customers with access to  in-the-cloud infrastructure services based on Amazon’s own back-end  technology platform, which developers can use to enable virtually any  type of business. Amazon Fire TV is a tiny box that plugs into your HDTV  for easy and instant access to Netflix, Prime Instant Video, Hulu Plus,  WatchESPN, SHOWTIME, low-cost video rentals, and much more. Kindle  Paperwhite is the world’s best-selling and most advanced e-reader. It  features new display technology with higher contrast, the next  generation built-in light, a faster processor, the latest touch  technology, and exclusive new features designed from the ground up for  readers. Kindle, the lightest and smallest Kindle, features improved  fonts and faster page turns. The new Kindle Fire HDX features a stunning  exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more  memory, and 11 hours of battery life, as well as exclusive new features  of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant  Video downloads, and the revolutionary new Mayday button. The all-new  Kindle Fire HD includes an HD display, high-performance processor and  dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including,  and  As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates  otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning  of Section 27A of the Securities Act of 1933 and Section 21E of the  Securities Exchange Act of 1934. Actual results may differ significantly  from management’s expectations. These forward-looking statements involve  risks and uncertainties that include, among others, risks related to  competition, management of growth, new products, services and  technologies, potential fluctuations in operating results, international  expansion, outcomes of legal proceedings and claims, fulfillment and  data center optimization, seasonality, commercial agreements,  acquisitions and strategic transactions, foreign exchange rates, system  interruption, inventory, government regulation and taxation, payments  and fraud. More information about factors that potentially could affect’s financial results is included in’s filings with  the Securities and Exchange Commission, including its most recent Annual  Report on Form 10-K and subsequent filings.

Source: (via BusinessWire)



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