Amorepacific to Hold Pop-up Exhibition Inspired by the 1980s | Be Korea-savvy

Amorepacific to Hold Pop-up Exhibition Inspired by the 1980s


SEOUL, Oct. 13 (Korea Bizwire)South Korean cosmetic giant Amorepacific Corp. said Wednesday that it will open up a pop-up exhibition at the storyA exhibition hall in Yongsan District, Seoul until Nov. 13.

The exhibition invites visitors to enjoy the beauty of everyday life in the 1980s.

The exhibition consists of six zones, each of which closely depicts the landscape of the 1980s based on data collected by the company.


There are dressing tables where visitors can try out make-up in the 1980s style, wardrobes for trying out various clothes that were popular in the ‘80s, a study that exhibits various products released by Amorepacific and a video room for watching old advertisements and other videos.

The gift shop sells curation books, published by Amorepacific, that compile the history of cosmetics in South Korea, as well as other limited edition goods.

Image Credit: Amorepacific Corp. /

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