With the increased popularity of ‘athleisure’ clothing, sales of training wear are increasing at online shopping sites. (Image : Yonhap)
SEOUL, Feb.10 (Korea Bizwire) – With the increased popularity of ‘athleisure’ clothing, sales of training wear are increasing at online shopping sites.
‘Athleisure’ is a portmanteau derived from the words ‘athletic’ and ‘leisure’, and refers to clothing that is suitable for everyday life as well as leisure activities.
According to the online shopping site Auction (www.auction.co.kr), the sales of sportswear and track suits over the past month (January 5 to February 4) increased 24 percent compared to the previous year.
Sales of men’s training suits increased 146 percent, and women’s training suits increased 90 percent during this period.
The sales of large-sized training suits increased 350 percent, and training suits for seniors showed a 29 percent increase in sales.
Auction officials explained that customers preferred comfortable products and products lined with fluffy inseams.
As the ‘Athleisure’ look is becoming a hot trend, outdoor wear manufacturers are scrambling to launch related products.
Millet increased the supply of its ‘RSC’ line by 30 percent, and launched new training wear products.
Eider launched its ‘Momentum’ line, featuring clothing that can be worn for outdoor activities as well as everyday life, and Black Yak is planning to expand its ‘Sports Blue’ line which targets young people who prefer simple and playful sporty looks.
Kolon Sports launched a new brand called K+, which suits everyday life in the city, and K2 will present products wearable for everyday life through its ‘Flywork’ line.
By Lina Jang (linajang@koreabizwire.com)
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