SEOUL, Jan. 28 (Korea Bizwire) — AXA Direct, the automobile insurance operating arm of AXA Group, a worldwide leader in insurance, announced on January 28 that it will launch its Global English website service from February 2 for expatriates in Korea, in a first for Korea’s insurance industry. Through the service, foreigners in Korea will have to access insurance quotes, and will be able to purchase products through PC and mobile platforms depending on their preference.
The Global English website will allow those who are not familiar with Korean to discover their preferred insurance service with ease and convenience. The complete process of insurance services, from premium pricing to insurance purchases, will be offered in English, so even foreigners who don’t understand Korean at all can buy insurance products in as little as five minutes. Customers will freely choose or add insurance coverage in accordance with their own driving habits and behavior, and get specialized guidance regarding premium discount options such as mileage insurance and black box discounts.
AXA Direct also has an insurance brochure in English, and English-speaking claim consultants for foreign policyholders, in order to run the service more smoothly and effectively. In addition, they have recently set up an English service-specialized team, and emergency and claim report call center (02-3479-3030).
Accordingly, urgent requests for emergency roadside assistance and claim reports will be immediately processed via the website, mobile and the exclusive call center. Additional inquiries on premium prices and insurance purchases will be handled by the specialized team via email, with even more detailed and personalized explanations.
The number of foreigners living in Korea now amounts to about 1.71 million, and many are limited to utilizing only basic banking transactions. When purchasing insurance products, they cannot help but have difficulty because of the language barrier, and a lack of understanding related to the various services.
Given the current situation, it has been consistently pointed out that foreigners need a specialized insurance service. To this end, financial authorities have ordered, through an official letter, that the insurance industry secure foreign language-speaking staff that can immediately serve foreign consumers, or establish management processes with diverse foreign language support.
One official at AXA Direct said, “Just like our Korean customers, our foreign customers can enjoy the services for all kinds of AXA Direct insurance products, such as driver, accident, and travel insurance, not only car insurance.” He added, “We’re going to open an English Facebook page as well, so that our foreign customers can get more accurate information on diverse insurance benefits.”
The Global English website of AXA Direct is set to open on February 2. Users can visit the website by changing the language option at the top of the official website (axa.co.kr), on the right side. The same service will be provided through a mobile page (m.axa.co.kr) and AXA’s mobile application as well.
Source: AXA Direct