SEOUL, Dec.17 (Korea Bizwire) – Graceful Brothers, the company managing the Baedal Minjok delivery application, announced that it will be launching a new advertising platform called ‘Our Shop’s Marketing Center’ to provide efficient advertising services to its members.
‘Our Shop’s Marketing Center’ suggests advertisements to suit a member’s store based on big data accumulated over the past five years.
Business types, location and customer ordering patterns are analyzed, and based on the data, advertising plans that directly influence sales are developed.
For instance, the plan provides new businesses that need to attract new patrons with advertisements that can turn one-time customers to regulars.
Officials from Graceful Brothers explained that they concentrated on small businesses that have the hardest time developing effective advertising.
In the past, small businesses had no way to measure the effects of advertising, and were forced to advertise against their intentions. However, through the ‘Our Shop’s Marketing Center’ the effects of advertisements can be estimated beforehand, so owners can advertise effectively.
The new ad plans consist of ‘Super List’, ‘Our Coupons’ and ‘Decorating our Store’. The owner can freely select plans according to the period of time or purpose of their use.
By Lina Jang (firstname.lastname@example.org)