SEOUL, June 7 (Korea Bizwire) — LG Household & Health Care has collaborated with IPX (formerly LineFriends) to launch four new eco-friendly products under its BILIF LineFriends Eco Edition brand, in celebration of World Environment Day. The products, including moisturizers, masks, and sunscreen, are packaged using recycled materials and feature Line Friends DIY stickers.
BILIF has released four of its best-selling products as part of this campaign, including moisture essence, moisturizing cream, night mask, and sunscreen. These products have been packaged using recycled paper kraft packs, featuring this year’s campaign artwork.
Additionally, Line Friends DIY stickers have been included with all products, allowing customers to personalize their containers. As a promotional offer, customers will receive a pouch made of Tyvek, a paper fiber material.
As part of the ‘BROWN ON GREEN’ campaign, LG aims to promote responsible consumption and clean beauty. The products cater to summer skincare needs and offer customers the opportunity to enjoy healthier skin while considering value consumption.
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