Boys & Girls Clubs of America and Mattel Invite Consumers to “Share the Play” | Be Korea-savvy

Boys & Girls Clubs of America and Mattel Invite Consumers to “Share the Play”

Mattel to Donate One Toy for Every Order Made Online at and (image: mynameisharsha/ Flickr)

Mattel to Donate One Toy for Every Order Made Online at and (image: mynameisharsha/ Flickr)

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ATLANTA, July 10, 2014 (Korea Bizwire)–Building on a successful multi-year partnership that has helped  thousands of young people learn, grow and play, Boys & Girls Clubs of  America (BGCA) and Mattel (MAT) today announced a new toy and  game donation program to provide children with greater access to play.

Called “Share the Play,” the program is simple: for every online order  placed by consumers at Mattel’s online toy stores (  and,  Mattel will donate a toy to BGCA. Through the program, up to 250,000  toys will be distributed to BGCA’s nationwide network of 4,100 Clubs.

“Our mission is to enable all young people, especially those who need us  most, to reach their full potential as productive, caring and  responsible adults,” said Julie Teer, senior vice president of resource  development, Boys & Girls Clubs of America. “Our research shows that  kids who attend our Clubs more often achieve greater outcomes. Creating  a fun Club Experience is an important component to keeping kids engaged  and attending the Club. Through Mattel’s donation of new toys and games  and the public’s support of this cause campaign, we’re helping Clubs  create a fun, engaging environment that enables kids to achieve great  futures.”

From now through December 31, 2014 every qualifying order made online at  and  will result in a toy donation to BGCA. Mattel will donate a minimum of  200,000 toys to BGCA through the program, with a goal of 250,000 toy  donations to the organization.

“We believe in the power of play, and the crucial link between play and  a child’s learning and development,” said Robert Goodwin, executive  director of the Mattel Children’s Foundation. “Boys & Girls Clubs offer  an opportunity for children to play in a safe, constructive environment,  and we’re proud to support Clubs and help children across the United  States.”

Through its ongoing partnership with BGCA, Mattel has helped the  organization create more opportunities to provide kids with access to  play and fun. Child development begins with play, and Mattel is  committed to supporting BGCA in its mission to help millions of children  in the U.S. Through contributions and in-kind donations totaling more  than $1 million since 2013, Mattel has helped create an enjoyable and  purposeful experience at Clubs that keeps children coming back.

Mattel is committed to its vision of Creating the Future of Play  through creating great toys, as well as giving back two percent of  pretax profit through philanthropic programs. By partnering with  charitable organizations dedicated to directly serving children, Mattel  creates joy through the Mattel Children’s Foundation, product donations,  grant making and the work of employee volunteers.

“We’re incredibly proud to partner with Mattel to provide opportunities  for kids to learn, grow and play,” added Teer. “We hope the public joins  the cause program to ‘Share the Play’ and support kids in communities  across the country.”

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (  has enabled young people most in need to achieve great futures as  productive, caring, responsible citizens. Today, more than 4,100 Clubs  serve nearly 4 million young people annually through Club membership and  community outreach. Clubs are located in cities, towns, public housing  and on Native lands throughout the country, and serve military families  in BGCA-affiliated Youth Centers on U.S. military installations  worldwide. They provide a safe place, caring adult mentors, fun,  friendship, and high-impact youth development programs on a daily basis  during critical non-school hours. Priority programs emphasize academic  success, good character and citizenship, and healthy lifestyles. In a  Harris Survey of alumni, 57 percent said the Club saved their lives.  National headquarters are located in Atlanta. Learn more at and

About Mattel

The Mattel family of companies (MAT) is the worldwide leader in  the design, manufacture and marketing of toys and family products.  Mattel’s portfolio of best-selling brands includes Barbie®, the most  popular fashion doll ever produced, Hot Wheels®, Monster High®, American  Girl®, Thomas & Friends® and Fisher-Price® brands, including Little  People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and  RoseArt®, as well as a wide array of entertainment-inspired toy lines.  In 2013, Mattel was named one of the “World’s Most Ethical Companies” by  Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility  Magazine’s “100 Best Corporate Citizens” list. With worldwide  headquarters in El Segundo, Calif., Mattel’s companies employ nearly  30,000 people in 40 countries and territories and sell products in more  than 150 nations. At Mattel, we are Creating the Future of Play. Visit  us at  or

Source: Mattel (via BusinessWire)

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