BroadSoft BroadCloud® Takes Momentum in Australia with Optus “Loop” | Be Korea-savvy

BroadSoft BroadCloud® Takes Momentum in Australia with Optus “Loop”

(image: Korea Bizwire)

(image: Korea Bizwire)


GAITHERSBURG, Md. and MELBOURNE, Australia, May 23 (Korea Bizwire) —  BroadSoft, Inc. (NASDAQ:BSFT), a global market leader in cloud business software for unified communication, collaboration and contact center (UCaaS), has introduced the BroadSoft Business BroadCloud managed cloud platform to the Australian market, securing Optus as its first customer.

BroadCloud will provide Optus with a proven SaaS service delivery platform, allowing the company to quickly deploy a complete UC solution for their SMB business customers with a flexible OPEX service delivery model.

The solution, Optus “Loop” is designed for Australian small and medium sized business customers. 

The BroadCloud platform will deliver Optus “Loop” customers with a full suite of UC services based on the BroadSoft Business UC-One application including hosted voice, Instant Messaging and Presence (IM&P), a full-featured soft client for PC and tablets, desktop and file sharing, virtual meeting rooms and voice and video conferencing.

“We are delighted to be collaborating with Optus to deliver their “Loop” service in the Australian SMB market,” said Jonathan Reid, Managing Director, Asia Pacific and Emerging Markets, BroadSoft. “As our first large scale deployment in Australia on the BroadCloud platform, we look forward to working together to support the Optus “Loop” suite of products for their SMB customers.”

Matthew Ball, Head of Optus Small & Medium Business, said, “The small and medium business market in Australia is a major strategic focus for Optus. With over two million SMB customers in Australia and their communications requirements constantly changing and evolving, we are delivering increased flexibility and mobility to our SMB customers through Optus Loop. We are ensuring they have a feature laden enterprise PABX capability at a small and medium business price.”

The BroadCloud offering for service providers:

  • Offers a fully integrated portfolio of BroadSoft Business enterprise-ready cloud, unified communications, team collaboration and contact center applications, delivered in the cloud that spans from micro to small to enterprise
  • Can significantly reduce time to market for new services
  • Provides a proven, carrier-class cloud UC infrastructure with 27 globally dispersed data centres
  • Provides a managed, end-to-end operating platform, which supports the full life-cycle of the business customer – from initial quote to service activation to support processes
  • Enables service providers to significantly reduce extensive upfront capital costs associated with deploying cloud business solutions in favor of a predictable OPEX model

BroadCloud is available to service providers in two delivery variants: BroadCloud Carrier, which provides a full suite of BroadSoft Business applications and OSS/BSS; and BroadCloud PaaS (Platform as a Service), a managed cloud infrastructure enabling service providers to rapidly bring the innovative BroadSoft Business cloud applications to market.

BroadSoft Business is a fully integrated portfolio of enterprise-ready cloud, unified communications, team collaboration and contact center applications, delivered in the cloud. BroadSoft Business can scale to all market segments, and includes three core applications: UC-One, Team-One, CC-One, with BroadSoft Hub providing contextual intelligence across the entire platform so users can access the information and apps they need in one place.

To find out more about BroadCloud, click here.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as “enables” and “can” and other similar terms and phrases and includes, among others, statements regarding the benefits to Optus’s customers resulting from the use of the BroadCloud platform for its service offering to small and medium businesses. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to, the financial and other benefits to BroadSoft resulting from the use of the BroadCloud platform by Optus in its offerings to end-users, as well as those factors contained in the “Risk Factors” section of BroadSoft’s Form 10-K for the year ended December 31, 2016, filed with the Securities and Exchange Commission, or SEC, on February 23, 2017, and in BroadSoft’s other filings with the SEC. All information in this release is as of May 24, 2017. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft:

BroadSoft is the leading provider of cloud software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private branch exchanges, video calling, text messaging and converged mobile and fixed-line services.  For additional information, visit

About Optus:

Optus is Australia’s second largest telecommunications provider.   The company is a wholly owned subsidiary of SingTel.  For more information please visit:

BroadSoft Media Contacts:

Niaobh Levestam
Global Press and Media Relations, BroadSoft
+44 (0)7919 605660

Terry Alberstein
Navigate Communication
+61 (0) 458-484-921

Source: BroadSoft, Inc. via GLOBE NEWSWIRE

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