SEOUL, Oct. 31 (Korea Bizwire) — With K-pop superband BTS wrapping up a 14-month world tour, ‘BTS marketing’ shows no signs of slowing.
A new mask pack created jointly by local cosmetics company Mediheal and BTS, the Mediheal Teatree Care Solution Essential Mask EX. BTS Edition, sold out just 8 minutes after its release.
Top yogurt maker Korea Yakult Co.’s coffee brand Cold Brew by Babinski also launched BTS Special Package, which is now being exported to foreign markets including the United States and Hong Kong thanks to BTS fever.
Meanwhile, Lotte Department Store introduced BTS’s ‘Boy with love’ lens at Lotte World Tower. All buyers will receive specially designed BTS posters.
Image Credit: Weply / Korea Yakult Co. / Lotte Shopping Co. / photonews@koreabizwire.com
