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Renault Korea’s Busan Plant Surpasses 4 Million Vehicles, Signals Electric Shift

Renault Korea’s Busan Plant Surpasses 4 Million Vehicles, Signals Electric Shift

SEOUL• BUSAN, Feb. 12 (Korea Bizwire) —  Renault Korea said Thursday that its Busan manufacturing plant has surpassed 4 million vehicles in cumulative production, marking a milestone 26 years after Renault Group acquired the facility from Samsung Motors in 2000. Of the total output, approximately 2.2 million vehicles were sold domestically and 1.8 million exported, underscoring [...]

Diesel Cars Slip Into Irrelevance in South Korea’s Auto Market

Diesel Cars Slip Into Irrelevance in South Korea’s Auto Market

SEOUL, Jan. 9 (Korea Bizwire) — Registrations of diesel vehicles in South Korea fell below 100,000 for the first time last year, underscoring the rapid retreat of a powertrain that once dominated the market as the country accelerates its shift toward low-carbon transportation. According to data released Wednesday by Kaiz You Data Research Institute, a total [...]

Hyundai’s Genesis Reaches 1.5 Million Global Sales Milestone

Hyundai’s Genesis Reaches 1.5 Million Global Sales Milestone

SEOUL,  Jan. 4 (Korea Bizwire) — Genesis, the luxury marque spun off from South Korea’s Hyundai Motor Group a decade ago, has passed a global sales milestone, underscoring its steady ascent in the fiercely competitive premium auto market. The brand’s cumulative sales reached 1.51 million vehicles as of November, according to data released Sunday by Hyundai [...]

Samsung Deepens BMW Ties With First Automotive Chip Supply Deal

Samsung Deepens BMW Ties With First Automotive Chip Supply Deal

SEOUL, Dec. 30 (Korea Bizwire) — Samsung Electronics is deepening its long-running partnership with BMW by expanding cooperation from batteries and displays into automotive semiconductors, underscoring Chairman Lee Jae-yong’s push to position vehicle electronics as a core growth engine for the group. Under the latest agreement, Samsung will supply its in-house automotive processor, Exynos Auto, for [...]

Seeking Stability, GM Commits $300 Million to Bolster Its South Korea Production Base

Seeking Stability, GM Commits $300 Million to Bolster Its South Korea Production Base

SEOUL, Dec. 15 (Korea Bizwire) — GM Korea said Monday it will invest $300 million to bolster its South Korean operations, a move aimed at easing concerns that the Detroit automaker could scale back production in the country amid shifting U.S. trade policies. The announcement was made at the company’s 2026 Business Strategy Conference in [...]

Tesla Tightens Grip on Korea’s EV Market With Cheaper China-Made Models and Advanced FSD Rollout

Tesla Tightens Grip on Korea’s EV Market With Cheaper China-Made Models and Advanced FSD Rollout

SEOUL, Dec. 1 (Korea Bizwire) — Tesla is accelerating its push into South Korea, leveraging lower-cost China-made vehicles and a new supervised version of its Full Self-Driving system to rapidly expand its presence in one of the world’s most competitive electric-vehicle markets. Tesla Korea sold 47,941 vehicles from January through October, up 61.1 percent from a [...]

Carmakers Turn to Gaming to Reach Younger Consumers

Carmakers Turn to Gaming to Reach Younger Consumers

SEOUL, Dec. 1 (Korea Bizwire) — Global automakers, led by Hyundai Motor, are deepening their push into gaming as they look to strengthen engagement with younger consumers and broaden their digital reach. Hyundai said on Sunday that its collaboration with the mobile racing game “Asphalt 9: Legends” won the Gold Award in the “Digital Experience: Automotive” [...]

Genesis Named Best Luxury Auto Brand by U.S. News & World Report

Genesis Named Best Luxury Auto Brand by U.S. News & World Report

SEOUL, Nov. 24 (Korea Bizwire) — Genesis, the luxury marque of Hyundai Motor Group, has been named the “Best Luxury Brand” by U.S. News & World Report, the company said Sunday, marking a major milestone as it continues to elevate its global profile. The recognition comes as the American media outlet announced winners across six categories—luxury, [...]