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Chinese E-commerce Platform Temu Under Fire for Aggressive Marketing in S. Korea

Chinese E-commerce Platform Temu Under Fire for Aggressive Marketing in S. Korea

SEOUL, Feb. 20 (Korea Bizwire) – Chinese online shopping platform Temu came under fire for its aggressive marketing tactics to lure customers in South Korea, industry sources said Tuesday. The direct purchase app, run by Chinese company PDD Holdings, has emerged as one of the popular shopping destinations for budget-conscious Korean consumers by giving away [...]

Rising Complaints Against China’s AliExpress in South Korea

Rising Complaints Against China’s AliExpress in South Korea

SEOUL, Feb. 1 (Korea Bizwire) – Complaints filed against AliExpress, the e-commerce retail platform of China’s Alibaba Group, in South Korea quintupled in 2023 from a year earlier, a local consumers’ association said Thursday. The number of complaints submitted to the Consumers Union of Korea (CUK) and the 1372 call center operated by the Korea [...]

Coupang’s Bundled Services Score Major Market Success

Coupang’s Bundled Services Score Major Market Success

SEOUL, Jan. 27 (Korea Bizwire) –Coupang’s innovative approach of integrating its services, particularly through bundled products linked with Rocket Wow benefits, has proven to be highly effective. This strategy has led to significant achievements in both the video streaming and food delivery markets, with Coupang Play securing the second position in South Korea’s streaming market, [...]

Coupang and LG H&H Resume Direct Rocket Delivery After Nearly Five-Year Conflict

Coupang and LG H&H Resume Direct Rocket Delivery After Nearly Five-Year Conflict

SEOUL, Jan. 13 (Korea Bizwire) –Coupang has re-established direct sales with LG Household & Health Care (LG H&H), nearly five years after the latter pulled its products from the Coupang platform following a dispute over pricing. This move comes with large manufacturers and distribution chains increasingly joining the anti-Coupang front, and Chinese shopping platforms like [...]

Zigzag Platform Reveals Average of 3.4 Days from Search to Purchase in User Shopping Habits

Zigzag Platform Reveals Average of 3.4 Days from Search to Purchase in User Shopping Habits

SEOUL, Jan. 12 (Korea Bizwire) – KakaoStyle’s fashion commerce platform, Zigzag, announced on January 11 that an analysis of last year’s search and purchase data revealed that customers take an average of 3.4 days from searching for a product to making a purchase.  Breaking down the data by category, the beauty sector showed the shortest duration, [...]

Coupang Eyes Breakthrough Despite Intense Rivalry in Korea’s Thriving E-commerce Scene

Coupang Eyes Breakthrough Despite Intense Rivalry in Korea’s Thriving E-commerce Scene

SEOUL, Jan. 11 (Korea Bizwire) – As it approaches its third year of being listed on the U.S. stock market, South Korean e-commerce giant Coupang is generating buzz with expectations of its first-ever profit. However, the company faces intensifying competition with the entry of Chinese shopping platforms like AliExpress, raising concerns about the slowing growth of [...]

Tensions Escalate Between Coupang and Korea Economy Daily Over Media Coverage

Tensions Escalate Between Coupang and Korea Economy Daily Over Media Coverage

SEOUL, Jan. 5 (Korea Bizwire) – A conflict has erupted between Coupang, the South Korean e-commerce giant, and the Korea Economic Daily newspaper, following a series of critical articles published by the latter. Coupang has announced plans for legal action, accusing the newspaper of siding with major conglomerate-run retail companies and belittling its innovative practices. [...]

Digital Marketing Trends for 2024: Cashless Transactions, Engaging Home Shopping, and Smart Time Consumption

Digital Marketing Trends for 2024: Cashless Transactions, Engaging Home Shopping, and Smart Time Consumption

SEOUL, Dec. 28 (Korea Bizwire) – In the rapidly evolving landscape of digital marketing, the KPR Digital Communication Research Institute, a subsidiary of KPR, one of the largest public relations companies in Korea, unveiled its top 10 digital marketing communication trends for 2024. These trends, revealed on December 27, are set to redefine the way businesses [...]

Hyundai Home Shopping Elevates Deal-Commerce with ‘The Naked Ad Studio’ on YouTube

Hyundai Home Shopping Elevates Deal-Commerce with ‘The Naked Ad Studio’ on YouTube

SEOUL, Dec. 21 (Korea Bizwire) – Hyundai Home Shopping is embarking on an extensive expansion of its deal-commerce content series, ‘The Naked Ad Studio,’ on YouTube. The company aims to diversify its growth avenues by decreasing reliance on traditional TV broadcasting and boosting competitiveness on mobile platforms.  On Wednesday, Hyundai Home Shopping announced the launch of [...]