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Uniqlo’s Marketing Offensive Raises Controversy

Uniqlo’s Marketing Offensive Raises Controversy

SEOUL, Nov. 21 (Korea Bizwire) — Uniqlo has sparked yet another round of controversy by distributing free Heattech shirts as part of a new marketing offensive. The Japanese apparel company, as part of its 15th Anniversary promotional event, is giving out 100,000 heat-tech shirts on a first come, first served basis to all customers purchasing [...]

Bumpy Road Ahead for Government’s New Glass and Plastic Bottle Policy

Bumpy Road Ahead for Government’s New Glass and Plastic Bottle Policy

SEOUL, Nov. 21 (Korea Bizwire) — Concerns have been raised that the government’s restrictions on the use of colored bottles and plastic bottles could lead to price hikes for liquor and cosmetics products and hinder exports as well. The Ministry of Environment classified the revision of the Resource Recycling Act, which will take effect on [...]

Rapid Surge in Popularity of Household Chores Outsourcing Services

Rapid Surge in Popularity of Household Chores Outsourcing Services

SEOUL, Nov. 21 (Korea Bizwire) — Amid a new trend dubbed ‘con-premium,’ a compound word of ‘convenience’ and ‘premium’, the outsourcing of household chores is being highlighted. Hyundai Card, a leading credit card issuer in South Korea, compiled purchasing data at 20 stores offering home services over the past three years, and the number of [...]

Food Industry Scrambles to Tap into Pengsoo’s Popularity

Food Industry Scrambles to Tap into Pengsoo’s Popularity

SEOUL, Nov. 20 (Korea Bizwire) — Pengsoo, a penguin character from the education broadcasting company EBS is being wooed by the food industry for marketing. Binggrae Co., a major dairy maker, recently met with EBS to discuss a potential marketing program with Pengsoo in the lead. Binggrae held a competition last month to select the [...]

Court Recognizes Chauffeurs as Laborers

Court Recognizes Chauffeurs as Laborers

SEOUL, Nov. 20 (Korea Bizwire) — A South Korean court ruled for the first time that chauffeurs are laborers with legal rights to engage in collective bargaining. The Eastern Branch of Busan District Court rejected a lawsuit submitted by two chauffeur service providers against three chauffeurs. The two chauffeur services in Busan have been using [...]

Doosan Infracore Unveils High-tech Control System for Construction Sites

Doosan Infracore Unveils High-tech Control System for Construction Sites

SEOUL, Nov. 20 (Korea Bizwire) — Doosan Infracore Co., South Korea’s leading construction equipment maker, on Wednesday introduced a comprehensive control system for the management of construction sites with unmanned and automated technologies. Doosan Infracore demonstrated “Concept-X” at its test center in Boryeong, South Chungcheong Province, 140 kilometers south of Seoul, with officials from Bosch, [...]

Luxury Goods Spark Sales Growth at Home Shopping Channels

Luxury Goods Spark Sales Growth at Home Shopping Channels

SEOUL, Nov. 19 (Korea Bizwire) — With winter around the corner, sales of high-priced winter attire on home shopping channels are soaring. According to industry sources, home shopping fashion broadcasts for this year’s fall and winter season are gaining popularity due to the appearance of products priced at more than 1 million won (US$858). A [...]

GS Units Partner with U.S. Mobility Startup Lime

GS Units Partner with U.S. Mobility Startup Lime

SEOUL, Nov. 19 (Korea Bizwire) – Two affiliates of energy and construction-centered GS Group said Tuesday they have formed a partnership with U.S. micro-mobility startup Lime to offer better mobility services using their infrastructure. GS Caltex Corp., a major refiner, and GS Retail Co., the group’s retail business affiliate, will provide charging services for Lime’s [...]