SEOUL, Nov. 21 (Korea Bizwire) – South Korean food giant Cheiljedang Corp. said Thursday it will invest 800 billion won (US$571.3 million) to build new production facilities in Europe and the United States as part of efforts to boost its overseas sales. The company said it will establish a new plant near Budapest, Hungary, in [...]
SEOUL, Nov. 18 (Korea Bizwire) – Korean actor Jung Il-woo has been selected as the new brand ambassador for Bia Saigon Special, one of Vietnam’s premier beer brands, following his enthusiastic endorsement of the beverage on his personal YouTube channel “1 Day 1 Woo.” The partnership emerged after brand executives noticed Jung’s genuine appreciation for Saigon [...]
SEOUL, Nov. 14 (Korea Bizwire) – CJ CheilJedang’s Bibigo brand is set to launch a global collaboration with Netflix’s hit series “Squid Game” Season 2, marking a significant partnership between South Korea’s leading food brand and entertainment content. The food giant announced on November 14 that the collaborative campaign will roll out across 14 countries, including [...]
SEOUL, Nov. 13 (Korea Bizwire) — Bornga and Saemaeul Restaurant are some of the more popular Korean restaurant brands frequently visited by South Korean tourists and local residents alike in many countries around the globe for a taste of popular Korean dishes seen on Korean TV shows. And Paik Jong-won, a more popular TV personality [...]
SEOUL, Nov. 11 (Korea Bizwire) – Pizza Hut Korea Ltd., the South Korean operator of the namesake American pizza franchise, on Monday received approval from a court to proceed with an autonomous restructuring support (ARS) plan, putting on hold court-mandated rehabilitation proceedings after losing a lawsuit brought by store owners. The Seoul Bankruptcy Court said [...]
SEOUL, Nov. 11 (Korea Bizwire) – South Korean domestic beer is poised to reclaim its position as the best-selling alcoholic beverage at major retailers this year, overtaking wine as consumers adapt to persistent inflation, according to recent market data. An analysis by Emart, one of South Korea’s largest retailers, shows that through November 6, domestic beer [...]
SEOUL, Nov. 11 (Korea Bizwire) – In South Korea’s fiercely competitive coffee market, where a “coffee war” is in full swing, Coffee Bean leads major franchises with the highest prices, charging 5,000 won for an Americano. For context, the true price ceiling in South Korea’s coffee scene belongs to Bacha Coffee’s Cheongdam flagship store, recently opened [...]
GWANGJU, Nov. 7 (Korea Bizwire) – Major restaurant chains are increasingly incorporating regional agricultural and seafood products into their new menu items, creating a win-win situation that benefits both local farmers and corporate image. South Jeolla Province announced on November 6 that Banolim Pizza will launch its Yeongam Fig Gorgonzola Pizza featuring Yeongam figs and Goheung [...]
SEOUL, Nov. 7 (Korea Bizwire) — McDonald’s Korea, the local unit of fast-food giant McDonald’s Corp., will reintroduce tomatoes to its burgers from next week after temporarily removing them due to a shortage caused by recent weather conditions. The company had suspended the use of tomatoes in some of its hamburgers on Oct. 15, citing [...]
SEOUL, Nov. 7 (Korea Bizwire) – South Korea’s beer industry is witnessing a significant shift in packaging as major breweries embrace clear bottles, marking a departure from traditional colored glass containers. The trend began in 2021 when Oriental Brewery (OB) introduced the country’s first domestically produced beer in clear bottles with its Cass Fresh brand. The [...]