Retail & Consumer Goods Archives | Be Korea-savvy

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Uniqlo’s Marketing Offensive Raises Controversy

Uniqlo’s Marketing Offensive Raises Controversy

SEOUL, Nov. 21 (Korea Bizwire) — Uniqlo has sparked yet another round of controversy by distributing free Heattech shirts as part of a new marketing offensive. The Japanese apparel company, as part of its 15th Anniversary promotional event, is giving out 100,000 heat-tech shirts on a first come, first served basis to all customers purchasing [...]

Luxury Goods Spark Sales Growth at Home Shopping Channels

Luxury Goods Spark Sales Growth at Home Shopping Channels

SEOUL, Nov. 19 (Korea Bizwire) — With winter around the corner, sales of high-priced winter attire on home shopping channels are soaring. According to industry sources, home shopping fashion broadcasts for this year’s fall and winter season are gaining popularity due to the appearance of products priced at more than 1 million won (US$858). A [...]

Shopping Mall Engages Enthusiasts for Future Marketing

Shopping Mall Engages Enthusiasts for Future Marketing

SEOUL, Nov. 18 (Korea Bizwire) — A retail company is engaging with so-called ‘manias’ as part of its marketing strategy, as they are rising as new major consumers capable of offering useful advice for product development. Homeplus Co., a South Korean hypermarket chain operator, plans to hold a ‘Club Week’ until November 27, during which [...]

Luxury Fashion Powerhouses Rush into S. Korean Market

Luxury Fashion Powerhouses Rush into S. Korean Market

SEOUL, Nov. 17 (Korea Bizwire) — When it comes to purchasing luxury and premium products and services, South Koreans are almost on par with other major countries. Indeed, South Koreans’ love for luxury goods is astonishing, and that’s why high-end brands, which are known to stick to their heritage and tradition, have recently taken new [...]

Drivers Say Car Seats for Pets are Most Essential

Drivers Say Car Seats for Pets are Most Essential

SEOUL, Nov. 14 (Korea Bizwire) — Car seats for pets have been chosen as the most essential product for going on a drive with your pet. K Car, a South Korean used-car seller, conducted a survey of 439 male and female adults via Facebook in which 39.2 percent of respondents picked car seats for pets [...]

New Social Media Account a Boon for Convenience Stores

New Social Media Account a Boon for Convenience Stores

SEOUL, Nov. 11 (Korea Bizwire) — A “Convenience Store-gram” account, a newly coined phrase combining convenience store and Instagram, appeared on social media recently. It is an account where consumers post reviews and photos of convenience store products. On top of this, the account has had a huge ripple effect on social media with a [...]

Asahi and Uniqlo Take Desperate Measures for Survival in S. Korea

Asahi and Uniqlo Take Desperate Measures for Survival in S. Korea

SEOUL, Nov. 7 (Korea Bizwire) — Japanese beer brands and Uniqlo, major companies affected by the boycott movement in South Korea, are taking desperate measures for survival. Lotte Asahi Liquor Co, the official importer of Asahi beer, has lowered beer prices by 30 percent. Sapporo beer importer M’s Beverage also lowered prices for its beer [...]

Seoul City Intervenes to Save Mom-and-Pop Stores

Seoul City Intervenes to Save Mom-and-Pop Stores

SEOUL, Nov. 6 (Korea Bizwire) — The Seoul Metropolitan Government is trying to revive local stores that are disappearing due to the increased popularity of franchises and online shopping. According to the city, there are currently 470,000 neighborhood stores that are deeply rooted in the lives of residents, including restaurants, cafes, supermarkets and bakeries. Recently, [...]