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BTS Tweaks K-pop Marketing Playbook with ‘Map of the Soul: 7′

BTS Tweaks K-pop Marketing Playbook with ‘Map of the Soul: 7′

SEOUL, Jan. 21 (Korea Bizwire) — Following the smartly organized, decadelong K-pop marketing formula, boy band BTS has unexceptionally heralded its new album releases with advance teaser videos and music samples during its past seven-year career. But instead of getting advance SNS hints and teasers about the band’s newest song, fans of BTS were completely [...]

BTS Unveils Single ‘Black Swan’ in the Run-up to Official Album Release Next Month

BTS Unveils Single ‘Black Swan’ in the Run-up to Official Album Release Next Month

SEOUL, Jan. 17 (Korea Bizwire) — K-pop super band BTS on Friday dropped “Black Swan,” a track from the band’s upcoming “Map of the Soul: 7″ album, scheduled for official release next month. The song hit major South Korean and overseas online music streaming services in the evening ahead of the full release of the [...]

EXO’s Chen Breaks Surprise Marriage News, Hints at Fiance’s Pregnancy

EXO’s Chen Breaks Surprise Marriage News, Hints at Fiance’s Pregnancy

SEOUL, Jan. 13 (Korea Bizwire) –- Chen, a member of K-pop boy band EXO, made a surprise announcement Monday that he will get married soon, hinting that his fiance is pregnant. “Chen decided to get married after getting into a precious relationship,” EXO’s management agency, SM Entertainment, said. SM did not provide further details about [...]

K-pop Stars Temporarily Leaving Music Scene over Anxiety Disorders

K-pop Stars Temporarily Leaving Music Scene over Anxiety Disorders

SEOUL, Jan. 13 (Korea Bizwire) –- At the height of their high-profile K-pop careers last year, Kang Daniel and Mina, a member of sensational girl group TWICE, temporarily left show business, complaining of anxiety and other mental disorders. The Japanese K-pop star, Mina was suffering from an anxiety disorder and suspended her stage career amid [...]