Marketing Story Archives | Be Korea-savvy

Archive by category Marketing Story

Chungju’s Unique Online Marketing Methods Pique Curiosity of Facebook, YouTube

Chungju’s Unique Online Marketing Methods Pique Curiosity of Facebook, YouTube

CHUNGJU, Nov. 8 (Korea Bizwire) – The city of Chungju has gone viral, or more specifically, its marketing efforts have gone viral, as its promotions uploaded onto social networking sites have enjoyed explosive popularity. Completely upending the preconceptions associated with government, the city’s marketing exploits have even the caught the eye of tech giants Facebook [...]

“Short Night”, “Long Night”: New Soju Slammed Over Sexual Labels

“Short Night”, “Long Night”: New Soju Slammed Over Sexual Labels

JEJU, Nov. 8 (Korea Bizwire) —  Jeju Soju’s newly released ‘Purunbam’ is facing criticism over its labels ‘short night’, and ‘long night’ which, some claim, hint at sexual behaviors. The Jeju Association for Women’s Rights criticized Jeju Soju’s marketing, which the group claimed uses slurs from the sex industry, in a column published on Tuesday. [...]

New Samsung Patent Fuels Speculation About Foldable Phone

New Samsung Patent Fuels Speculation About Foldable Phone

SEOUL, Oct. 30 (Korea Bizwire) – A new patent application from Samsung Electronics is fueling speculation about a new foldable phone that is expected to be released next year. According to sources close to the IT media and the South Korean company, Samsung filed a patent application earlier this month with the Korean Intellectual Property Office [...]

Commercial for LG A9 Cordless Vacuum Cleaner Viewed Over 3 Million Times

Commercial for LG A9 Cordless Vacuum Cleaner Viewed Over 3 Million Times

SEOUL, Oct. 20 (Korea Bizwire) — The commercial for LG’s new cordless vacuum cleaner, the ‘Cord Zero A9’, has proven a marketing success, hitting over three million views, the company said on Friday. The commercial released late last month for the new cordless vacuum has attracted over three million views only three weeks after it was [...]

Defense Ministry to Launch Photo Project to Promote Military Service on Social Media

Defense Ministry to Launch Photo Project to Promote Military Service on Social Media

SEOUL, Sept. 28 (Korea Bizwire) – The Ministry of National Defense announced plans on Wednesday to promote military service on social media through photo shoots showcasing different ranks and jobs in the military. The project named ‘I see HIM’, a wordplay on the Korean word ‘heem’ which means power, is part of the Ministry of National [...]

Lotte Teams Up With Kakao to Develop Mobile Kiosk Service

Lotte Teams Up With Kakao to Develop Mobile Kiosk Service

SEOUL, Sept. 21 (Korea Bizwire) – South Korean IT giant Kakao has announced the signing of a business agreement with Lotte to develop new artificial intelligence services, including a mobile kiosk that will allow customers to place orders at restaurants and coffeehouses without having to line up. Kakao and Lotte Data Communication Company, retail giant Lotte’s [...]

Naver and Kakao’s Battle for AI Speaker Dominance Might Be Decided By Emoji Characters

Naver and Kakao’s Battle for AI Speaker Dominance Might Be Decided By Emoji Characters

SEOUL, Sept. 16 (Korea Bizwire) – The battle for AI speaker dominance is about to get heated as Naver and Kakao are sending out their very best “spokespersons” to the marketing front. According to tech industry insiders, Naver is planning to release its AI speaker “Wave” before the year is up. Concurrently, Kakao is making [...]

Free-Range Eggs a Trendy Chuseok Gift After Egg Contamination Scandal

Free-Range Eggs a Trendy Chuseok Gift After Egg Contamination Scandal

SEOUL, Sept. 14 (Korea Bizwire) – After a serious egg contamination scandal that shook the confidence of South Korea consumers, gift sets of free-range eggs from animal-friendly farms have appeared at department stores, marking the first time eggs are being considered as a Chuseok gift. Lotte Department Store, one of the country’s major department store chains, [...]