Marketing Story Archives | Be Korea-savvy

Archive by category Marketing Story

‘Alternative Tourism’ on the Rise as Foreigners Send ‘Dolls’ to Travel in S. Korea

‘Alternative Tourism’ on the Rise as Foreigners Send ‘Dolls’ to Travel in S. Korea

SEOUL, Jan. 25 (Korea Bizwire) — ‘Alternative tourism’ is gaining popularity with South Korea reaching the third year of travel restrictions following the coronavirus outbreak. Major travel agency Interpark Tour said Monday it had released ‘Toy Story’, a unique tourist package that asks foreign customers to send dolls to ‘take the trip for them’. The [...]

COVID-19 Quarantine Policy Influences Popular Items at Convenience Stores

COVID-19 Quarantine Policy Influences Popular Items at Convenience Stores

SEOUL, Jan. 24 (Korea Bizwire) — The changes in government policy against COVID-19 have influenced consumption patterns. Sales of hangover helpers and travel kits rose by 28.4 percent and 22.6 percent, respectively, in November of last year, following the introduction of the government’s ‘With Corona’ policy, according to the convenience store chain CU. In contrast, [...]

Artworks Draw Attention from Builders amid Wave of Apartment Gentrification

Artworks Draw Attention from Builders amid Wave of Apartment Gentrification

SEOUL, Jan. 13 (Korea Bizwire) — There is a significant buzz around art in the construction industry on the back of the gentrification of apartment complexes. In collaboration with the artwork platform ‘Open Gallery,’ construction company Hyundai Engineering Co. developed an artwork subscription service for the communal areas of apartments last month. This service allows [...]

LG Electronics’ Virtual Influencer Prepares for Debut as Singer

LG Electronics’ Virtual Influencer Prepares for Debut as Singer

SEOUL, Jan. 12 (Korea Bizwire) — LG Electronics Inc.’s virtual influencer Reah Keem is debuting as a singer. The electronics giant on Tuesday signed a memorandum of understanding with South Korean entertainment company Mystic Story, which was established by singer-songwriter Yoon Jong-shin, in preparation for Keem’s debut. In accordance with the agreement, she will appear [...]