Consumer Insights & Behavior Archives | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Korean Investors Post First Net Sale of U.S. Equities in Four Months

Korean Investors Post First Net Sale of U.S. Equities in Four Months

SEOUL, Dec. 30 (Korea Bizwire) — South Korean investors switched to net sellers of U.S. stocks for the first time in around four months last week, data showed Tuesday, amid government measures to reshore capital into the local stock market. Local investors sold a net US$281.4 million of equities in the United States between Dec. [...]

Digital Payments Rise, Yet Emergency Cash Holdings Climb

Digital Payments Rise, Yet Emergency Cash Holdings Climb

SEOUL, Dec. 29 (Korea Bizwire) — South Koreans are using less cash in their daily lives than ever before, but are holding on to more of it as a financial buffer, according to a new survey released by the Bank of Korea on Sunday. The central bank’s 2025 comprehensive survey on currency usage found that individuals [...]

Solo Time, Sports and Travel Drive Rise in Leisure Satisfaction in South Korea

Solo Time, Sports and Travel Drive Rise in Leisure Satisfaction in South Korea

SEOUL, Dec. 26 (Korea Bizwire) — South Koreans are reporting their highest levels of satisfaction with leisure life in nearly a decade, reflecting a shift toward more meaningful and self-directed use of free time, according to a government survey released on Friday. The Ministry of Culture, Sports and Tourism and the Korea Culture & Tourism [...]

Mocking Poverty for Likes? Korea Debates a Viral Meme Trend

Mocking Poverty for Likes? Korea Debates a Viral Meme Trend

SEOUL, Dec. 26 (Korea Bizwire) — A new social media trend in South Korea that pairs exaggerated claims of poverty with images of conspicuous wealth is drawing growing backlash, as critics argue that the so-called “poverty meme” trivializes real economic hardship in a country marked by widening inequality. The trend, popular on the platform Threads, typically [...]

Holiday Stock Gifts Reflect Optimism in Semiconductors and AI Plays

Holiday Stock Gifts Reflect Optimism in Semiconductors and AI Plays

SEOUL, Dec. 26 (Korea Bizwire) — South Korean investors turned to familiar blue chips and high-flying U.S. technology stocks when gifting shares this year, with Samsung Electronics emerging as the most popular choice, according to data released by KB Securities. An analysis of KB Securities’ stock-gifting service, covering transactions through Dec. 22, showed that shares of [...]

The Return of the Arcade, With Bigger Venues and Bigger Bills

The Return of the Arcade, With Bigger Venues and Bigger Bills

SEOUL, Dec. 26 (Korea Bizwire) — South Korea’s arcade industry is seeing a resurgence in spending as venues grow larger and attract an older, more affluent clientele, according to new data from KB Kookmin Card. An analysis of card transactions at about 400 entertainment and leisure merchants nationwide found that average per-person spending at arcades reached [...]

Foldable Phones Push Smartphone Prices Higher as Market Shifts to Premium Designs

Foldable Phones Push Smartphone Prices Higher as Market Shifts to Premium Designs

SEOUL, Dec. 23 (Korea Bizwire) — The rapid adoption of foldable smartphones is reshaping the global smartphone market, driving a structural shift toward higher prices and more premium specifications, industry analysts say. Foldable devices, once the domain of early adopters, are gaining traction among mainstream consumers as demand grows for larger screens and multitasking capabilities. That [...]

CT Scans Surge in South Korea, but Many Patients Misunderstand Radiation Risks

CT Scans Surge in South Korea, but Many Patients Misunderstand Radiation Risks

SEOUL, Dec. 23 (Korea Bizwire) — The use of computed tomography (CT) scans in South Korea has risen steadily in recent years, even as many patients remain poorly informed about medical radiation exposure and its potential health risks, according to a new survey released by the national health insurer. The National Health Insurance Service said an [...]

Gaming Participation Falls to Record Low as Streaming and Short-Form Content Surge

Gaming Participation Falls to Record Low as Streaming and Short-Form Content Surge

SEOUL, Dec. 23 (Korea Bizwire) — The share of South Koreans who play video games has fallen to its lowest level on record, underscoring a rapid shift in leisure habits as streaming platforms and short-form video content gain dominance, according to a new government-backed survey. A nationwide study released Monday by Korea Creative Content Agency found [...]

As Weight-Loss Drugs Surge in Popularity, South Korea’s Gyms Feel the Squeeze

As Weight-Loss Drugs Surge in Popularity, South Korea’s Gyms Feel the Squeeze

SEOUL, Dec. 22 (Korea Bizwire) — As weight-loss drugs gain popularity in South Korea, gyms that once thrived on New Year’s diet resolutions are beginning to feel the strain. Fitness centers across Seoul report a noticeable shift in consumer behavior as more people turn to prescription obesity treatments such as Wegovy and Mounjaro instead of exercise [...]