SEOUL, July 3 (Korea Bizwire) — The size of vehicles in all categories, except for mini cars, is increasing compared to the past, indicating a strong preference among local consumers for larger cars. According to local market tracker CarIsYou, the overall length and width of vehicles registered in South Korea during the January to May [...]
SEOUL, July 3 (Korea Bizwire) — Fashion based on the iconic doll “Barbie” is emerging as a popular trend this summer. According to fashion retailer Shinsegae International Inc., a variety of fashion brands are launching a range of items, including clothes, accessories, bags, and shoes that incorporate vibrant pink colors. The pink items come in [...]
SEOUL, July 1 (Korea Bizwire) — Virtual idols have emerged as a new mainstream phenomenon, gaining popularity among Gen Z (born 1997-2006) fandom. Previously considered a niche interest, virtual idols are now capturing the attention of teenagers who are comfortable with advanced technologies like the metaverse, motion capture, and virtual reality (VR). Experts note that [...]
SEOUL, June 30 (Korea Bizwire) — South Korean webcomic readers are garnering attention as extremely loyal customers with significant purchasing power, and they willingly open their wallets not only for webtoons but also for related merchandise. According to the crowdfunding platform Tumblbug, nearly every project associated with a popular webtoon successfully raises a substantial amount [...]
SEOUL, June 30 (Korea Bizwire) – Convenience stores are capitalizing on the growing demand for whiskey by launching exclusive whiskey open runs. These limited-time events offer discounted prices on rare and sought-after products, enticing whiskey enthusiasts and fostering customer loyalty. BGF Retail recently announced that CU, their convenience store brand, will host a unique “Let-Ju-Go” [...]
SEOUL, June 30 (Korea Bizwire) — Young Koreans in the “Generation MZ,” a term used in Korea to encompass millennials and Generation Z, are displaying a keen interest in designer brand bags, which have gone viral on social media platforms. According to an analysis of handbag category sales from January to May of this year [...]
SEOUL, June 28 (Korea Bizwire) — As the MZ generation’s interest in soju cocktails continues to rise, beverage companies are reaping the rewards of their sales strategies that capitalize on this trend. The prevalence of soju cocktail culture, combined with the growing trend of mixed drinking and home consumption due to the corona pandemic, has [...]
SEOUL, June 28 (Korea Bizwire) — A post recently appeared on an online secondhand marketplace where products from the U.S. burger franchise Five Guys were being resold at higher prices. Five Guys on Monday opened its first South Korean restaurant in Seoul’s Gangnam neighborhood. Despite the rainy weather, around 400 people braved the long line, [...]
SEOUL, June 27 (Korea Bizwire) – Prioritizing efficiency, which involves saving even a few seconds, is becoming a new trend among Generation MZ, a Korean portmanteau for millennials and Gen Z. Park, a 31-year-old office worker, enjoys watching YouTube videos that provide 10-minute summaries of films or television shows. “There are numerous things to watch, [...]
SEOUL, June 26 (Korea Bizwire) — South Korean minicar market has once again slowed down this year after initially showing signs of a revival due to the popularity of Hyundai Motor Co.’s Casper mini SUV. Domestic sales of minicars totaled 50,562 units in the first five months of this year, representing an 8.2 percent year-on-year [...]