Consumer Insights & Behavior Archives | Page 9 of 74 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Gimbap, Huntrix and a Global Craze: How Demon Hunters Put Korea Back in the Spotlight

Gimbap, Huntrix and a Global Craze: How Demon Hunters Put Korea Back in the Spotlight

SEOUL, Aug. 21 (Korea Bizwire) — The runaway success of KPop Demon Hunters, a U.S. animated film released on Netflix in June, is driving a sharp rise in global curiosity about South Korea, with ripple effects expected across food, cosmetics and tourism. Google search data show that worldwide queries for “Korea” reached their highest level [...]

From Gender Reveals to D-Line Portraits: Parenthood Gets a Makeover in Korea

From Gender Reveals to D-Line Portraits: Parenthood Gets a Makeover in Korea

SEOUL, Aug. 21 (Korea Bizwire) — As South Korea’s millennial and Gen Z generations begin raising families, pregnancy and childbirth are taking on new cultural forms, blending tradition, technology and social media. Once marked by simple customs — such as hanging peppers or charcoal on a straw rope outside a home to signal the birth [...]

Seoul Named World’s Favorite City Among Millennials and Gen Z for Fourth Year

Seoul Named World’s Favorite City Among Millennials and Gen Z for Fourth Year

SEOUL, Aug. 20 (Korea Bizwire) — Seoul has been voted the world’s most beloved city by younger travelers for the fourth consecutive year, cementing its reputation as a global cultural and tourism hub amid the surging popularity of Korean content such as Netflix’s hit animation KPop Demon Hunters. The city government and the Seoul Tourism Organization [...]

Nongshim Taps Into Netflix Hit ‘KPop Demon Hunters’ With Global Snack Rollout

Nongshim Taps Into Netflix Hit ‘KPop Demon Hunters’ With Global Snack Rollout

SEOUL, Aug. 20 (Korea Bizwire) — Nongshim, South Korea’s leading instant noodle maker, is teaming up with one of Netflix’s latest global sensations to give its iconic snacks a new look. The company announced Wednesday that its flagship Shin Ramyun and Shrimp Crackers will debut in limited-edition packaging later this month featuring characters from KPop [...]

Study Finds Most Online Shoppers Do Not Seek Refunds for Counterfeit Purchases

Study Finds Most Online Shoppers Do Not Seek Refunds for Counterfeit Purchases

SEOUL, Aug. 20 (Korea Bizwire) – More than half of South Korean consumers who unknowingly purchase counterfeit goods online do not seek refunds, citing complicated procedures and small amounts of money at stake, according to a survey released Tuesday by the Korea Consumer Agency. The survey, conducted among 1,000 consumers across eight major platforms — [...]

Korean Retail Investors Flock to High-Risk Overseas ETFs Amid Tax Gaps and Regulatory Arbitrage

Korean Retail Investors Flock to High-Risk Overseas ETFs Amid Tax Gaps and Regulatory Arbitrage

SEOUL, Aug. 20 (Korea Bizwire) — A significant share of South Korean investors’ holdings in overseas-listed exchange-traded funds (ETFs) are concentrated in high-risk leveraged products, raising concerns about potential losses and the need for regulatory overhaul, according to a new report by the Korea Capital Market Institute. As of June 2025, South Korean investors held [...]

One in 12 South Korean Adults Struggles with Basic Digital Tasks, National Survey Finds

One in 12 South Korean Adults Struggles with Basic Digital Tasks, National Survey Finds

SEOUL, Aug. 19 (Korea Bizwire) — As daily life becomes increasingly reliant on digital tools, a new government survey has found that nearly one in 12 South Korean adults lacks the basic digital skills needed to navigate common tasks such as booking train tickets through an app, checking online invitations, or sending money via banking apps. [...]

Luxury Proposals on the Rise Among Young Koreans, Fueled by Social Media and Status Anxiety

Luxury Proposals on the Rise Among Young Koreans, Fueled by Social Media and Status Anxiety

SEOUL, Aug. 18 (Korea Bizwire) — As Portuguese soccer star Cristiano Ronaldo grabs global headlines with a 7 billion won diamond engagement ring, South Korea is witnessing its own wave of extravagant marriage proposals. Social media is awash with images of luxury handbags, five-star hotel suites, and designer jewelry, reflecting a growing trend of high-end courtship [...]

Two Decades On, Korea’s Comprehensive Property Trusts Still Stalled by Regulation

Two Decades On, Korea’s Comprehensive Property Trusts Still Stalled by Regulation

SEOUL, Aug. 15(Korea Bizwire) — August 2025 marks the 20th anniversary of the introduction of comprehensive property trust services in South Korea, but industry experts warn the system remains largely symbolic, hindered by outdated regulations. Despite growing interest in asset management services amid rising household wealth, comprehensive property trusts—which allow financial institutions to collectively manage [...]

Netflix Tops Customer Satisfaction Among Major OTT Platforms in Korea

Netflix Tops Customer Satisfaction Among Major OTT Platforms in Korea

SEOUL, Aug. 14 (Korea Bizwire) — Netflix has emerged as the most satisfying streaming service for South Korean consumers, with content diversity ranking as the top factor influencing platform choice, according to a government survey released August 14. The Korea Consumer Agency polled 1,500 users — 300 each from Netflix, Disney+, Wavve, Coupang Play and [...]