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Kia Unveils World Cup Promotion Highlighting Unity and Fan Experience

Kia Unveils World Cup Promotion Highlighting Unity and Fan Experience

SEOUL, Dec. 9 (Korea Bizwire) —Kia Corp., South Korea’s second-largest carmaker, said Tuesday it has launched a global promotional campaign for the upcoming FIFA World Cup 2026. Under the theme of “Inspiration Connects Us All,” the new campaign highlights the company’s commitment to promoting unity not only between Kia and its customers, but among people [...]

Seoul to Introduce Weekend Car-Free Running Program Inspired by Kuala Lumpur

Seoul to Introduce Weekend Car-Free Running Program Inspired by Kuala Lumpur

SEOUL, Dec. 9 (Korea Bizwire) — Seoul plans to launch a pilot car-free running program next spring, allowing residents to jog through parts of the city center on weekend mornings, Mayor Oh Se-hoon announced during a visit to Kuala Lumpur this week. The initiative takes inspiration from Kuala Lumpur’s “Car-Free Morning,” a municipal fitness program that [...]

Digital Charity Marathon Sets Record as KakaoPay and Singer Sean Rally 265,000 Participants

Digital Charity Marathon Sets Record as KakaoPay and Singer Sean Rally 265,000 Participants

SEOUL, Dec. 8 (Korea Bizwire) — A nationwide charity running campaign jointly organized by KakaoPay and singer Sean has concluded with record participation, underscoring the rapid rise of digital philanthropy and community fundraising in South Korea. The “2025 Long Run” campaign — designed as an online and offline donation marathon — drew a combined 265,000 participants, [...]

A Split-Second Save by Bolivian Goalkeeper Sparks National Conversation on Sportsmanship — and Humanity

A Split-Second Save by Bolivian Goalkeeper Sparks National Conversation on Sportsmanship — and Humanity

SEOUL, Nov. 19 (Korea Bizwire) —  A brief moment in last week’s friendly match between South Korea and Bolivia has become an unlikely symbol of sportsmanship and selfless instinct, drawing praise at home and abroad and prompting a wider reflection on human altruism. During the Nov. 14 match at Daejeon World Cup Stadium, Bolivia’s goalkeeper [...]

South Korea Edges Ghana but Draws Fierce Criticism for Alarming Performance Ahead of 2026 World Cup

South Korea Edges Ghana but Draws Fierce Criticism for Alarming Performance Ahead of 2026 World Cup

SEOUL, Nov. 19 (Korea Bizwire) — South Korea’s men’s national soccer team secured a narrow 1–0 win over a depleted Ghana side in Seoul on Tuesday, but the labored victory has intensified concerns about the team’s form less than seven months before the 2026 FIFA World Cup. Despite the result, the performance was widely described as [...]

For South Korea’s New Dual-Heritage Midfielder, Opportunity Remains Elusive

For South Korea’s New Dual-Heritage Midfielder, Opportunity Remains Elusive

DAEJEON, Nov. 15 (Korea Bizwire) — Two months into his tenure with South Korea’s senior national soccer team, 20-year-old Jens Castrop — the German-Korean midfielder hailed as a new pillar for the team’s future — is discovering the limits of early promise. Castrop, who plays for Borussia Mönchengladbach, saw just over five minutes of action on [...]