Media & Marketing Archives | Be Korea-savvy

Archive by category Media & Marketing

Ridley Scott’s RSA Films to Produce LG’s First Ever Super Bowl Commercial

Ridley Scott’s RSA Films to Produce LG’s First Ever Super Bowl Commercial

SEOUL, Dec. 17 (Korea Bizwire) – LG Electronics (LG) announced today that the company’s first-ever Super Bowl commercial will be produced by Ridley Scott’s production company, RSA Films. Jake Scott will direct the spot that showcases LG’s widely acclaimed OLED TV technology. As part of the company’s aggressive marketing effort, LG’s Super Bowl 50 commercial [...]

Hyundai Inks Automotive Sponsorship Deals with the Minnesota Vikings and Pittsburgh Steelers

Hyundai Inks Automotive Sponsorship Deals with the Minnesota Vikings and Pittsburgh Steelers

FOUNTAIN VALLEY, Calif., Dec. 9 (Korea Bizwire) – Hyundai is continuing its love of football and celebration of fan passion by building on its NFL sponsorship, signing deals with two NFL teams – the Minnesota Vikings and Pittsburgh Steelers. “Hyundai is not only connecting with football fans at a national level, but in the community [...]

O HUI Launches ‘Beautiful Lips’ Campaign to Deliver Beautiful Messages with Digital Lipstick

O HUI Launches ‘Beautiful Lips’ Campaign to Deliver Beautiful Messages with Digital Lipstick

SEOUL, Jan. 20 (Korea Bizwire) — O HUI, Korea’s leading cosmetics brand (K-Beauty) of LG Household & Healthcare (KRX:051900), launched ‘Beautiful Lips’ campaign with the aim of delivering beautiful messages to the loved ones with ‘Digital Lipstick.’ Sincere and beautiful words make your loved ones pleasant. ‘Beautiful Lips’ campaign is designed to send beautiful messages [...]

LG and Mercedes-Benz Collaborate on Intelleigent Camera System for Automated Driving

LG and Mercedes-Benz Collaborate on Intelleigent Camera System for Automated Driving

SEOUL, Dec. 26 (Korea Bizwire) ― LG Electronics (LG) and Mercedes-Benz are jointly exploring the design of next-generation camera systems for automated driving, allowing the driver to transfer some driving tasks to the intelligent vehicle. The collaboration investigates into camera systems for environment perception as well as for driver state monitoring. As part of this [...]

Incheon International Airport’s “Winter Story Concert” Brings Warmth to the Cold Winter

Incheon International Airport’s “Winter Story Concert” Brings Warmth to the Cold Winter

SEOUL, South Korea, Dec. 11 (Korea Bizwire) — Presenting high-quality cultural and artistic performances all year round, Incheon International Airport is staging a star-studded cultural event for the festive season to round off the year 2014. Incheon International Airport’s Winter Performance “Winter Story Concert” will be staged for around one hour from 4:00 in the [...]

Kia Motors’ Iconic Hamsters Turn Science Lab into Hotbed of Innovation in Campaign for the Brand’s First Electric Vehicle – The Soul EV

Kia Motors’ Iconic Hamsters Turn Science Lab into Hotbed of Innovation in Campaign for the Brand’s First Electric Vehicle – The Soul EV

IRVINE, Calif., August 21, 2014 – Since bursting on the scene in 2009 as “a new way to roll,” the funky Soul urban passenger vehicle – and an accompanying trio of music-loving hamsters – has become a genuine phenomenon, with U.S. sales of the iconic people mover increasing every year. Now, with “geek chic” newly [...]

Introducing LG KizON, a Wearable Designed for Kids

Introducing LG KizON, a Wearable Designed for Kids

SEOUL, Jul. 9 (Korea Bizwire) ― LG Electronics (LG) will extend the wearable experience to parents with children with its new KizON wristband. KizON is LG’s new wearable designed exclusively for pre-school and primary school children that offers parents a convenient way to keep track of their young children’s whereabouts. Utilizing GPS and Wi-Fi, KizON [...]

Samsung Announces New TV Commercial for Galaxy Tab S

Samsung Announces New TV Commercial for Galaxy Tab S

Seoul, Korea, Jul. 3 (Korea Bizwire) — Samsung Electronics Co., Ltd. today announced the third Galaxy Tab S TV commercial, created to demonstrate the display power and unrivaled viewing experience of Samsung’s latest tablet. The new commercial, directed by world famous film and television director Jake Scott, brings his creative eye to the Galaxy Tab [...]

Kia Ranks Sixth Among Automakers in 2014 J.D. Power Initial Quality Study

Kia Ranks Sixth Among Automakers in 2014 J.D. Power Initial Quality Study

IRVINE, Calif., June 18 (Korea Bizwire) — J.D. Power 2014 Initial Quality Study (IQS) has ranked the Kia Sportage and Kia Cadenza as leaders in the Small SUV and Large Car segments, respectively.  Furthermore, Kia has moved up four positions over last year’s IQS ranking and now stands at number six (in a tie) in [...]