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Home Appliance Makers Compete over MZ Generation

Home Appliance Makers Compete over MZ Generation

SEOUL, Sept. 23 (Korea Bizwire) — Home appliance manufacturers are diversifying their marketing strategies to win the hearts of the new and upcoming MZ generation, born between the 1980s and 2000s. Samsung Electronics Co. appeared on Naver Live Commerce to release and sell the new multifunctional cooking appliance BESPOKE Qooker while its rival LG Electronics [...]

Samsung Signs Partnership with Louvre for Art Subscription Service on TV

Samsung Signs Partnership with Louvre for Art Subscription Service on TV

SEOUL, Sept. 16 (Korea Bizwire) — Samsung Electronics Co. said Thursday it has signed a partnership with the Louvre, the renowned art museum in Paris, to expand its art subscription service on TV amid the pandemic-driven stay-at-home trend. Under the deal, those who own Samsung’s Frame TV can now see some 40 famous art pieces [...]

Samsung’s Presence in the Premium Smartphone Market Declines in Q2

Samsung’s Presence in the Premium Smartphone Market Declines in Q2

SEOUL, Sept. 15 (Korea Bizwire) — Samsung Electronics Co.’s share in the premium smartphone market declined in the second quarter of the year as Apple Inc. solidified its leadership. The South Korean tech giant logged a share of 17 percent in the premium market, where models priced US$400 or above, in the April-June period, down [...]

Samsung Partners Top Nat’l University to Develop Core Parts for Home Appliances

Samsung Partners Top Nat’l University to Develop Core Parts for Home Appliances

SEOUL, Sept. 10 (Korea Bizwire) — Samsung Electronics Co. on Friday said it has signed a partnership with Seoul National University to develop core parts for future home appliance products. The two sides will especially focus on developing solutions for next-generation compressors and motors with high energy efficiency, low noise and enhanced durability. Compressors and [...]

Samsung’s New Foldable Smartphones Launched Globally, Set to Sell in 130 Countries by Oct.

Samsung’s New Foldable Smartphones Launched Globally, Set to Sell in 130 Countries by Oct.

SEOUL, Aug. 27 (Korea Bizwire) — Samsung Electronics Co. said Friday it has launched new foldable smartphones globally as the South Korean tech giant hopes the latest Galaxy Z series can mainstream the foldable category and boost its handset sales. Sales of Samsung’s third-generation foldable devices — the Galaxy Z Fold3 and the Galaxy Z [...]