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Samsung to Overhaul Marketing Strategy for Tokyo Olympics

Samsung to Overhaul Marketing Strategy for Tokyo Olympics

SEOUL, Oct. 21 (Korea Bizwire) — Samsung Electronics Co., an official sponsor for the 2020 Tokyo Olympics, has decided to overhaul its marketing strategy for the upcoming Olympic Games amid a prolonged dispute between South Korea and Japan. Samsung reportedly plans to remove the company name from all advertisements for the Olympics, and replace it [...]

5G, Foldable Smartphones Steal IFA 2019

5G, Foldable Smartphones Steal IFA 2019

BERLIN, Sept. 11 (Korea Bizwire) — While IFA is Europe’s largest consumer electronics show, this year’s event had an interesting twist with unusual scene stealers form the mobile industry to give much-needed hype for the foldable phones and 5G. IFA closed Wednesday after a six-day run, hosting over 1,900 exhibitors that showcased the latest televisions, [...]

Samsung, SK Telecom to Collaborate on 5G-based 8K TVs

Samsung, SK Telecom to Collaborate on 5G-based 8K TVs

BERLIN, Sept. 8 (Korea Bizwire) — Samsung Electronics Co. and SK Telecom Co. have agreed to develop 8K televisions based on 5G networks to diversify content available on the top-end resolution TVs, they said Sunday. 8K TVs offer four times the number of pixels as 4K screens, and 5G is the ultra-fast wireless network that [...]

LG Eyes Fast-Growing Built-in Home Appliance Market

LG Eyes Fast-Growing Built-in Home Appliance Market

BERLIN, Sept. 8 (Korea Bizwire) — LG Electronics Inc. is ramping up investment to expand businesses in the built-in home appliance market to capitalize on the fast growing segment, its president said on Sunday. Song Dae-hyun, the head of LG’s home appliance and air solution division, said the company aims to become a “top-tier” player [...]

IFA 2019: AI, 5G and IoT to Shape Digital Future

IFA 2019: AI, 5G and IoT to Shape Digital Future

BERLIN, Sept. 6 (Korea Bizwire) — Artificial intelligence (AI), 5G and Internet of Things (IoT) will be the key technology trends at IFA, one of the leading shows for home appliances and consumer electronics, industry officials said. IFA, Europe’s largest technology show, kicked off in Berlin on Friday for a six-day run, bringing together nearly [...]

Samsung Looks to Expand Clout in Europe’s Built-in Home Appliance Market

Samsung Looks to Expand Clout in Europe’s Built-in Home Appliance Market

BERLIN, Sept. 6 (Korea Bizwire) — Samsung Electronics Co. will bolster efforts to expand its presence in Europe’s built-in home appliance market with the launch of its customizable refrigerator lineup BESPOKE, its chief executive said. Since its debut in South Korea in June, BESPOKE made a splash in the domestic market with various options for [...]

Samsung Expands Global Partnership for 8K Content

Samsung Expands Global Partnership for 8K Content

BERLIN, Sept. 5 (Korea Bizwire) — Samsung Electronics Co. said Thursday it will expand partnerships with major European streaming services to create more content optimized for 8K televisions. On the eve of opening of major tech show IFA, Samsung said it will collaborate with three European over-the-top (OTT) service providers — CHILI, The Explorers and [...]

LG to Launch AI-equipped Washers in 30 Nations This Year

LG to Launch AI-equipped Washers in 30 Nations This Year

SEOUL, Sept. 2 (Korea Bizwire) — LG Electronics Inc. said Monday it will launch front-loading washers equipped with artificial intelligence (AI) in 30 nations within this year to target the premium segment. The smart home appliance, which has been launched in eight European nations, will come into other markets, including the Netherlands, Switzerland and Finland, [...]