Study Identifies Music and Korean Cultural Identity as Key Drivers of ‘K-Pop Demon Hunters’ Global Popularity
SEOUL, Nov. 26 (Korea Bizwire) — A new analysis of online reactions to Netflix’s animated film K-Pop Demon Hunters has identified music and Korean cultural identity as the two central forces behind the film’s worldwide success. The study, released Wednesday by the Korea Broadcast Advertising Corporation (KOBACO), was conducted by media researcher Baek Hyun-mi of Korea [...]










