Consumer Behaviour Archives | Be Korea-savvy

Archive by category Consumer Behaviour

Are Consumers More Concerned with Cost-effectiveness?

Are Consumers More Concerned with Cost-effectiveness?

SEOUL, Apr. 24 (Korea Bizwire) — The value of cosmetics and clothes purchased with credit cards continues to decline. The decrease in spending has been seen by some as a clear sign that consumers are weighing the cost-effectiveness of their options when making purchasing decisions. According to the Bank of Korea on Tuesday, credit card [...]

30-Somethings’ Vehicle Purchases Drop for 3rd Straight Year in 2018

30-Somethings’ Vehicle Purchases Drop for 3rd Straight Year in 2018

SEOUL, Mar. 11 (Korea Bizwire) — Overall vehicle purchases by South Koreans in their 30s fell in 2018 for the third consecutive year, although they bought more imported cars, industry data showed Monday. About 265,300 thirty-somethings in the country bought passenger cars and recreational vehicles last year, compared with 277,500 units purchased a year earlier, [...]

S. Korean Luxury Sedan Sales Jump Twofold on New, More Competitive Models

S. Korean Luxury Sedan Sales Jump Twofold on New, More Competitive Models

SEOUL, Mar. 10 (Korea Bizwire) — Domestic sales of South Korean luxury cars jumped some twofold in recent months thanks to demand for new cars and more competitive models, industry data showed Sunday. According to the findings by the Korea Automobile Manufacturers Association (KAMA), sales of the Genesis G90 and Kia K9 flagship sedans reached [...]

Drivers Use Less Gasoline in 2018 amid Higher Fuel Prices

Drivers Use Less Gasoline in 2018 amid Higher Fuel Prices

SEOUL, Feb. 20 (Korea Bizwire) — A gasoline-burning automobile consumed an average 1,159 liters last year, down 2.4 percent from a year earlier, as drivers cut back on spending probably to cope with high prices, industry data showed Wednesday. According to the Korea Petroleum Association, the figure marks the lowest since 2006, when the comparable [...]

S. Korea’s Instant Meals Market Expands Beyond Single-person Households

S. Korea’s Instant Meals Market Expands Beyond Single-person Households

SEOUL, Feb. 11 (Korea Bizwire) — The South Korean market for instant meals has expanded beyond single-person households to the middle-aged population, the country’s leading processed foods maker, CJ Cheiljedang Corp., said Monday. The ready-to-eat items, often referred to as home meal replacement (HMR) products here, have become increasingly popular, mainly on the back of [...]

S. Koreans Prefer White Cars, Study Shows

S. Koreans Prefer White Cars, Study Shows

SEOUL, Feb. 7 (Korea Bizwire) — A recent study has revealed that South Korean customers typically prefer white cars, and tend to purchase vehicles painted in achromatic tones. Axalta Coating Systems Ltd, a multinational coatings provider, said that one out of three vehicles sold in South Korea was white, followed by gray (21 percent), black [...]

Successful Early Morning Delivery Services Raise New Social Problems

Successful Early Morning Delivery Services Raise New Social Problems

SEJONG, Jan. 31 (Korea Bizwire) – Early morning delivery service, while contributing to growth in annual sales of as much as 16 percent last year among South Korean online shopping malls, is also leading way to new social problems. The Ministry of Trade, Industry and Energy announced on Wednesday that major retailers saw sales increased by an [...]

Tech Savvy Silver Generation, a Smart Health Products as a New Year’s Gift

Tech Savvy Silver Generation, a Smart Health Products as a New Year’s Gift

SEOUL, Jan. 28 (Korea Bizwire) — As an increasing number of people in their 60s and 70s are becoming familiar with mobile and smart devices, a growing number are turning to digital health products for Lunar New Year’s gifts. Auction, an open market, reported on Sunday that sales of a product that can be connected [...]

Study Shows 7 in 10 S. Korean Adults Like Children’s Goods

Study Shows 7 in 10 S. Korean Adults Like Children’s Goods

SEOUL, Jan. 11 (Korea Bizwire) — A new study has revealed that more than 70 percent of South Korean adults over 20 years of age have ‘kidult’ tendencies. Gmarket, a South Korean online shopping mall, conducted a survey of 710 customers, 73 percent of whom said they like products made for children. Among the respondents, [...]