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Archive by category Consumer Behaviour

Non-German Foreign Carmakers Post Strong Performances for 2017 in S. Korea

Non-German Foreign Carmakers Post Strong Performances for 2017 in S. Korea

SEOUL, Jul. 12 (Korea Bizwire) — Non-German foreign carmakers, such as Toyota Motor Corp. and Jaguar Land Rover, did well in South Korea in the past fiscal year, posting sales of over 1 trillion won (US$887 million) each, the companies said Thursday. In the 2017 fiscal year, which ended in March, Toyota Motor reported sales [...]

Eating at Home Up After Start of Shortened Workweek

Eating at Home Up After Start of Shortened Workweek

SEOUL, Jul. 11 (Korea Bizwire) — Sales of coupons that can be used at restaurants have declined, newly released data showed Wednesday, a sign that South Koreans are eating more meals at home following the implementation of a shortened workweek. The data compiled by G-Market, a big online shopping platform, showed that sales of e-coupons [...]

Shoppers Turn to the Internet for Food Products

Shoppers Turn to the Internet for Food Products

SEOUL, Jul. 6 (Korea Bizwire) — An increasing number of South Korean consumers are rushing to online stores to buy fresh food products that have traditionally been purchased at large supermarkets or hypermarkets. According to mobile e-commerce company Ticket Monster, the company’s online “supermarket” that sells daily necessities via the Internet revealed today that fresh [...]

See-Through Clothing: Summer’s Hottest Fashion Trend

See-Through Clothing: Summer’s Hottest Fashion Trend

SEOUL, Jul. 6 (Korea Bizwire) — With the onset of the hot summer weather, sheer clothing that allows just a bit of see-through is becoming all the rage this season. The online market website Auction revealed yesterday that sales of see-through blouses and vinyl bags during the month of June had increased sharply compared to [...]

Low Prices Drive Interest in Overseas Direct Purchases

Low Prices Drive Interest in Overseas Direct Purchases

SEOUL, Jul. 4 (Korea Bizwire) — Cheaper prices are behind the increasing popularity of direct purchases of foreign merchandise from overseas vendors, according to a survey conducted by the Korea Consumer Agency that queried 1,000 adults over 20 years of age about their shopping habits. Among the respondents, 78.1 percent (multiple answers allowed) said that [...]

Small Appliances Popular on Rising Number of 1-person Households

Small Appliances Popular on Rising Number of 1-person Households

SEOUL, Jul. 3 (Korea Bizwire) — Small consumer electronics products are gaining popularity in South Korea due mainly to an increase in the number of single-person households, online shopping malls said Tuesday. Gmarket, a major online shopping mall, said the company chalked up sharp sales increases in most relatively high-priced small home appliances in the [...]

Distinct Patterns in Online Buying Behavior Detected

Distinct Patterns in Online Buying Behavior Detected

SEOUL, Jul. 2 (Korea Bizwire) – According to Shinsegae Mall, the top trending words for shopping in the first half of the year were “30s mom,” “mobile,” “fine dust products” and “shopping at 10 p.m.” The shopping mall giant announced women in their 30s were the top users of the company’s online shopping website. Sales [...]

Korean Products Losing Ground in India Due to Drop in Electronics Exports

Korean Products Losing Ground in India Due to Drop in Electronics Exports

NEW DELHI, Jun. 29 (Korea Bizwire) –– The growth of South Korea’s exports to India is slowing sharply due to stiffer competition from Chinese rivals, data by local trade associations showed Friday. Shipment figures from the Korea International Trade Association (KITA) and Korea Trade-Investment Promotion Agency said South Korea exported US$6.22 billion worth of products [...]

Facebook Messenger Gains More Teen Users

Facebook Messenger Gains More Teen Users

SEOUL, Jun. 27 (Korea Bizwire) — Although KakaoTalk still maintains its position as pretty much everyone’s favorite app for messaging in South Korea, a survey has found that an increasing number of teenagers are using messaging services provided by Facebook. According to Wiseapp, an app analytics company, the market share of Facebook’s messenger in terms [...]

World Cup Fever Wanes as South Korea Loses Opening Match

World Cup Fever Wanes as South Korea Loses Opening Match

SEOUL, Jun. 19 (Korea Bizwire) — With the Korean national soccer team falling to Sweden in its first match at the 2018 World Cup in Russia, analysts have noted that marketing efforts in the food and beverage industry, which usually plays up the international event, haven’t gained much traction this time around. Although larger issues [...]