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Archive by category Consumer Behaviour

Convenience Store Products a ‘Big Hit’ Only if Popular with Women in Their 20s

Convenience Store Products a ‘Big Hit’ Only if Popular with Women in Their 20s

SEOUL, Aug. 29 (Korea Bizwire) — What would be the best-selling instant noodles at convenience store chain GS25? It is easy to think of Shin Ramyun, or Jin Ramyun, both popular options. But the answer is Hot Chicken Flavor Ramen, Samyang Foods Co.’s top-selling noodle product among 107 instant noodle offerings. There is one thing [...]

Work-Life Balance Policy Changes Drive Overseas Direct Purchasing Trends

Work-Life Balance Policy Changes Drive Overseas Direct Purchasing Trends

SEOUL, Jul. 25 (Korea Bizwire) – Overseas direct purchases are going through a major trend shift as more South Koreans are leaving work early and devoting more time to leisure activities ever since the introduction of the 52-hour workweek policy. South Korean online shopping mall Gmarket reported on Wednesday that overseas direct purchases have increased by 12 [...]

Consumers Embrace ‘Ugly Fruit’ to Save Money

Consumers Embrace ‘Ugly Fruit’ to Save Money

SEOUL, Jul. 15 (Korea Bizwire) — So-called ‘ugly fruits’ with defects are increasingly popular at online markets. Fruits with defects have either been affected by bugs or have problems in appearance and went unsold at supermarkets and other places, discarded as ‘ugly fruits.’ E-commerce company TMON Inc. said Sunday that sales of ‘ugly fruit’ jumped [...]

Untact Service Suddenly Popular with 40-somethings

Untact Service Suddenly Popular with 40-somethings

SEOUL, Jul. 4 (Korea Bizwire) — A recent survey has found that “Untact” service, which helps users minimize contact with people and provides services with limited human interaction, increased sharply for customers in their 40s. Hyundai Card, a credit card service provider, unveiled Wednesday the results of its analysis of data on the use of [...]

Chinese Beer Increasingly Popular Among S. Koreans

Chinese Beer Increasingly Popular Among S. Koreans

SEOUL, Jun. 21 (Korea Bizwire) — Consumer preferences for imported beer, a popular convenience store purchase, are changing. CU, a convenience store chain operated by BGF Retail Co., analyzed the changes in the percentage of beer sales by country of origin over the past five years, and found that the status of Japanese beer, which [...]

Are Consumers More Concerned with Cost-effectiveness?

Are Consumers More Concerned with Cost-effectiveness?

SEOUL, Apr. 24 (Korea Bizwire) — The value of cosmetics and clothes purchased with credit cards continues to decline. The decrease in spending has been seen by some as a clear sign that consumers are weighing the cost-effectiveness of their options when making purchasing decisions. According to the Bank of Korea on Tuesday, credit card [...]

30-Somethings’ Vehicle Purchases Drop for 3rd Straight Year in 2018

30-Somethings’ Vehicle Purchases Drop for 3rd Straight Year in 2018

SEOUL, Mar. 11 (Korea Bizwire) — Overall vehicle purchases by South Koreans in their 30s fell in 2018 for the third consecutive year, although they bought more imported cars, industry data showed Monday. About 265,300 thirty-somethings in the country bought passenger cars and recreational vehicles last year, compared with 277,500 units purchased a year earlier, [...]

S. Korean Luxury Sedan Sales Jump Twofold on New, More Competitive Models

S. Korean Luxury Sedan Sales Jump Twofold on New, More Competitive Models

SEOUL, Mar. 10 (Korea Bizwire) — Domestic sales of South Korean luxury cars jumped some twofold in recent months thanks to demand for new cars and more competitive models, industry data showed Sunday. According to the findings by the Korea Automobile Manufacturers Association (KAMA), sales of the Genesis G90 and Kia K9 flagship sedans reached [...]