Consumer Behaviour Archives | Be Korea-savvy

Archive by category Consumer Behaviour

Soda More Popular than Coffee among S. Koreans: Survey

Soda More Popular than Coffee among S. Koreans: Survey

SEOUL, Sept. 27 (Korea Bizwire) — Soft drinks are the most popular drink consumed by South Koreans, followed by coffee, a survey showed Wednesday. The survey of 500 people conducted by the Ministry of Agriculture, Food and Rural Affairs revealed 26.8 percent picked soda as their most favored drink, trailed by coffee at 17.6 percent. [...]

Young People’s Auto Purchase Dips on Budget, Car Sharing: Data

Young People’s Auto Purchase Dips on Budget, Car Sharing: Data

SEOUL, Sept. 14 (Korea Bizwire) — Young people in their 20s and 30s here have been buying fewer cars in recent years as they have difficulty finding jobs and car-sharing services here are more appealing to them, industry data showed Thursday. Those in their 30s bought a total of 144,360 vehicles in the first six [...]

LG OLED TV Wins Positive Responses in U.S., Europe

LG OLED TV Wins Positive Responses in U.S., Europe

SEOUL, Sept. 11 (Korea Bizwire) — LG Electronics Inc.’s high-end organic light-emitting diode (OLED) TV products have won positive responses from American and European consumer magazines, industry sources said Monday. The LG OLEDB7V model, a 65-inch OLED UHD TV, made by the South Korean home appliance giant has topped evaluations conducted by leading consumer magazines [...]

SK Telecom Posts Robust Sales of Portable AI Device on First Day

SK Telecom Posts Robust Sales of Portable AI Device on First Day

SEOUL Aug. 13 (Korea Bizwire) — South Korea’s top mobile carrier SK Telecom Co. said Sunday it sold around 5,000 units of the portable edition of its artificial intelligence (AI) device NUGU on the first day of release. The mobile carrier said the sales of the NUGU Mini, which started Friday, were five times higher [...]

Celltrion’s Truxima Has 30 pct Market Share in Britain

Celltrion’s Truxima Has 30 pct Market Share in Britain

SEOUL, Aug. 1 (Korea Bizwire) — An affiliate of South Korean biopharmaceutical firm Celltrion Inc. said Tuesday that its biosimilar drug Truxima accounts for 30 percent of the Britain market. Truxima, a reference to Roche’s Mabthera, also known as Rituxan, has become a presence in the European country since its launch in April, Celltrion Healthcare [...]

Bananas Become Top-selling Fruit

Bananas Become Top-selling Fruit

SEOUL, Jul. 7 (Korea Bizwire) — Bananas were the most sold fruit in the first half of the year, according to leading retail giant E-mart on Friday, replacing the longtime favorite apples. E-Mart said it sold 37.6 billion won (US$32.48 million) worth of bananas in the January-June period, up 8.7 percent from the same period [...]

Average S. Korean Had Some 500 Cups of Coffee in 2016: Data

Average S. Korean Had Some 500 Cups of Coffee in 2016: Data

SEOUL, Apr. 10 (Korea Bizwire) — The average South Koreans drank 500 cups of coffee last year, reflecting its popularity as a favorite beverage item consumed between meals, industry data showed Sunday. The coffee consumption in Asia’s fourth-largest economy is estimated to have reached about 25.05 billion cups at the end of 2016, up 25 [...]

Consumers Increasingly Comfortable Buying Insurance Products Online

Consumers Increasingly Comfortable Buying Insurance Products Online

SEOUL, Jan. 30 (Korea Bizwire) – The sales of non-life insurance products via the Internet soared last year, as local insurance firms rushed to roll out cheap and online-only products to woo customers, data showed Monday. According to the General Insurance Association of Korea, local non-life insurance companies raised a total of 1.4 trillion won [...]