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Archive by category Consumer Behaviour

Mobile Number Portability Hits 13-year Low in 2018

Mobile Number Portability Hits 13-year Low in 2018

SEOUL, Jan. 2 (Korea Bizwire) — The number of South Koreans who switched their mobile carriers reached a 13-year low in 2018 due to weaker subsidy competition, industry data showed Wednesday. The country’s three mobile carriers — SK Telecom Co., KT Corp. and LG Uplus Corp. — and budget carriers posted a combined 5.67 million [...]

S. Korea Accounts for 60 pct of Japan’s Beer Exports

S. Korea Accounts for 60 pct of Japan’s Beer Exports

SEOUL, Dec. 31 (Korea Bizwire) — South Korea now accounts for 60 percent of Japanese beer exports every year. Most of the imports are manufactured at three factories in Fukuoka and Oita, Japan. NHK, Japan’s national public broadcasting channel, reported on Thursday that the volume of Japanese beer exports to South Korea has increased by [...]

Refurbished Products Increasingly Popular

Refurbished Products Increasingly Popular

SEOUL, Dec. 31 (Korea Bizwire) — A shopping mall specializing in refurbished products has seen its sales soar after selling its goods at bargain basement prices. The company reportedly sold nutrition cream worth 50,000 won (US$44.92) for only 2,500 won (US$2.25) and facial masks worth 1,000 won for just 99 won. These shocking prices spread [...]

70 pct of Online Video Viewers Discontent with Commercial Breaks

70 pct of Online Video Viewers Discontent with Commercial Breaks

SEOUL, Dec. 30 (Korea Bizwire) — Around 70 percent of South Koreans using YouTube, Facebook and other online video-sharing platforms expressed discontent over commercials popping up in the middle of content, a survey showed Sunday, but only a small number claimed they are considering paying for ad-free services. According to the data compiled by local [...]

Popularity of Imported Fruits Skyrockets

Popularity of Imported Fruits Skyrockets

SEOUL, Dec. 26 (Korea Bizwire) — This winter, demand for imported fruits is increasing as domestic fruit produced in the winter is limited to produce such as tangerines and strawberries. According to the Korea Agro-Fisheries & Food Trade Corp., grapes are particularly popular this year. Grape imports stalled in 2016 after reaching a peak in [...]

S. Korean Consumer Trends: Senior, Solitary, Small but Certain Happiness

S. Korean Consumer Trends: Senior, Solitary, Small but Certain Happiness

SEOUL, Dec. 24 (Korea Bizwire) — With South Korea undergoing a rapid demographic transformation, marketing experts are suggesting that companies target seniors, single-person households and the value-consumption generation to meet new trends in the consumer market. The suggestions were based on a report released by The Korea Chamber of Commerce and Industry (KCCI), identifying the [...]

Large Sedans, SUVs Gain Popularity amid Weaker Demand for Smaller Cars: Data

Large Sedans, SUVs Gain Popularity amid Weaker Demand for Smaller Cars: Data

SEOUL, Dec. 23 (Korea Bizwire) — South Korea’s domestic car market moved in two different directions this year with the rise in popularity of large sedans and sport utility vehicles (SUVs) standing in contrast to weaker demand for smaller vehicles, industry data showed Sunday. In the January-November period, Hyundai Motor Co., Kia Motors Corp., GM [...]