Marketing & Media Archives | Be Korea-savvy

Archive by category Marketing & Media

K-pop Video Streaming Service Mubeat Launches in Brazil

K-pop Video Streaming Service Mubeat Launches in Brazil

SEOUL, Apr. 20 (Korea Bizwire) — Mubeat, a new K-pop video streaming service, has opened its service in Brazil, according to the company Friday. The app developed by Vlending, a joint entertainment venture formed by MBC and SBS Contents Hub, started its service in the South American country this month, the company announced. The service [...]

Samsung’s Advert on Fridge Customized for India Popular on YouTube

Samsung’s Advert on Fridge Customized for India Popular on YouTube

SEOUL, Apr. 19 (Korea Bizwire) — Samsung Electronics Co. said Thursday its advertisement showcasing refrigerators specially made for the Indian market went viral on the video-sharing platform YouTube, claiming the popularity reflects the company’s increasing presence in the growing Asian market. The advertisement, which introduces the Digital Inverter Refrigerator, which can maintain temperature amid power [...]

Zara Showcases Augmented Reality Mobile App

Zara Showcases Augmented Reality Mobile App

SEOUL, Apr. 12 (Korea Bizwire) — Global fashion brand Zara unveiled its augmented reality (AR) technology-based mobile application on Thursday to provide a better shopping experience for consumers amid a growing popularity of online malls. The app, Zara AR, shows models wearing selected clothing items when users hold their mobile phones towards a censor inside [...]

Hyundai Unveils Electric Version of Kona Subcompact SUV

Hyundai Unveils Electric Version of Kona Subcompact SUV

SEOUL, Apr. 12 (Korea Bizwire) — Hyundai Motor Co., South Korea’s biggest carmaker, on Thursday unveiled the electric version of its Kona subcompact sport utility vehicle (SUV) in a stepped-up drive to diversify its lineup with environmentally friendly vehicles. Amid the rapid growth in the domestic electric vehicle market in recent years, Hyundai Motor is [...]

SK Broadband Joins Ties with Domino’s Pizza to Track Deliveries

SK Broadband Joins Ties with Domino’s Pizza to Track Deliveries

SEOUL, Apr. 9 (Korea Bizwire) — South Korea’s IT firm SK Broadband Inc. said Monday it has joined forces with popular chain Domino’s Pizza to allow users to track locations of orders using Internet-of-Things (IoT) technology. SK Broadband said the delivery drivers of Domino’s will be given a device that connects to the ordering systems [...]

LG Ad Featuring Nat’l Curing Team Hits 5 Mln YouTube Views

LG Ad Featuring Nat’l Curing Team Hits 5 Mln YouTube Views

SEOUL, Apr. 4 (Korea Bizwire) — LG Electronics Inc. said Wednesday its new vacuum cleaner advertisement, which features the South Korean women’s curling team that won a surprise silver in the 2018 Winter Games, tallied more than 5 million views on video-sharing platform YouTube. The advertisement, first showcased on March 14, posted more than 350,000 [...]

BTS Becomes New Models for LG Electronics’ Smartphones

BTS Becomes New Models for LG Electronics’ Smartphones

SEOUL, Apr. 3 (Korea Bizwire) — LG Electronics Inc. said Tuesday it clinched a contract with South Korea’s popular K-pop band BTS to promote its smartphones in the global market. Under the agreement, BTS will promote LG Electronics’ smartphones, including a new flagship model expected to be unveiled in June, through advertisements and various other [...]

VR, AR Become New Trends in S. Korea’s Gaming Industry

VR, AR Become New Trends in S. Korea’s Gaming Industry

SEOUL, Apr. 3 (Korea Bizwire) — Augmented reality (AR) and virtual reality (VR) technologies are sparking new trends in South Korea’s gaming market, industry watchers said Tuesday, with local developers utilizing them in new titles. Netmarble Games plan to unveil “Fishing Strike” this month, which is a mobile-based title that provides users with an immersive [...]