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KTO to Hold Marathon Fete for Foreign Tourists This Week

KTO to Hold Marathon Fete for Foreign Tourists This Week

SEOUL, Mar. 30 (Korea Bizwire) — The state tourism body said Wednesday it plans to hold a marathon event for foreign tourists in a southern province later this week as part of ongoing efforts to secure more inbound visitors and promote the country as an attractive tourist destination. The Gyeongju Cherry Blossom Marathon & Walking [...]

Kia Motors Unveils 4 Modified Cars at U.S. Auto Show

Kia Motors Unveils 4 Modified Cars at U.S. Auto Show

SEOUL, Nov. 4 (Korea Bizwire) — Kia Motors Corp., South Korea’s second-largest carmaker, said Friday it unveiled four modified cars at an annual U.S. auto show, including a self-driving Sorento equipped with tracks. The annual trade fair, hosted by the Specialty Equipment Market Association this week in Las Vegas, showcased aftermarket modified cars from automakers [...]

Sculptor Couple to Erect Statue of Wartime Korean Laborer in Japan

Sculptor Couple to Erect Statue of Wartime Korean Laborer in Japan

SEOUL, Jul. 24 (Korea Bizwire) – A South Korean sculptor couple, who created the symbolic statue of Japanese wartime sexual enslavement victims, said on Sunday that their next project is a statue representing Korean laborers who were forced to work for Japan under its 1910-45 colonial rule. Kim Seo-kyung and her husband Kim Woon-sung said [...]

Liquor Brands Rely on Top Celebrities for Marketing

Liquor Brands Rely on Top Celebrities for Marketing

SEOUL, July 5 (Korea Bizwire) – Liquor companies, barred from public spaces and airtime, are resorting to top celebrities for maximized advertisement effect, according to industry officials Tuesday.  The government has been tightening regulations on liquor ads, revising the law on national health improvement. Recent changes include barring liquor ads on TV from 7 a.m. [...]

S. Korean Ad Market 6th Largest in OECD

S. Korean Ad Market 6th Largest in OECD

SEOUL, June 15 (Korea Bizwire) – South Korea’s advertising expenditure for 2015 was the sixth largest among member countries of the Organization for Economic Cooperation and Development, a report showed Tuesday.  Advertising expenses in the country reached US$11.8 billion last year to trail behind the United States, Japan, Germany, Britain, and France, according to the [...]

LG Electronics Shifts Away from Modest Marketing Strategy

LG Electronics Shifts Away from Modest Marketing Strategy

SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns.  LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]