Promotional Event Archives | Be Korea-savvy

Archive by category Promotional Event

tvN Doubles Down on Time-slip Genre with ‘Chicago Typewriter’

tvN Doubles Down on Time-slip Genre with ‘Chicago Typewriter’

SEOUL, Apr. 6 (Korea Bizwire) — South Korea’s TV dramas have seen a glut of time-slip works in recent years, with varying degrees of success. Series such as “My Love from the Star” and “Guardian” have enjoyed enormous success, while ambitious, high-budget series “Saimdang” is still struggling to make an impact. On the heels of [...]

KTO to Hold Marathon Fete for Foreign Tourists This Week

KTO to Hold Marathon Fete for Foreign Tourists This Week

SEOUL, Mar. 30 (Korea Bizwire) — The state tourism body said Wednesday it plans to hold a marathon event for foreign tourists in a southern province later this week as part of ongoing efforts to secure more inbound visitors and promote the country as an attractive tourist destination. The Gyeongju Cherry Blossom Marathon & Walking [...]

S. Korea Sets Out to Woo Back Chinese Tourists

S. Korea Sets Out to Woo Back Chinese Tourists

SEOUL, Sept. 21 (Korea Bizwire) — South Korea’s retail and tourism industries are preparing a slew of promotional and cultural events to woo back Chinese travelers during a long-haul holiday season, pinning their hopes on making up for a summer slump in the wake of a viral respiratory illness, sources said Monday. Since the first [...]

Samsung Pushing Built-In Consumer Electronics Business Domestically and Abroad

Samsung Pushing Built-In Consumer Electronics Business Domestically and Abroad

SEOUL, May 8 (Korea Bizwire) — Samsung Electronics presented its plans to expand its built-in home appliance business, while launching its new ‘Chef Collection Built-In’ on May 7. Yoon Boo-Keun, president and CEO of Samsung Electronics’ Consumer Electronics (CE) division, said at a press conference at the Shilla Hotel that the company was hoping to [...]

Incheon International Airport’s “Winter Story Concert” Brings Warmth to the Cold Winter

Incheon International Airport’s “Winter Story Concert” Brings Warmth to the Cold Winter

SEOUL, South Korea, Dec. 11 (Korea Bizwire) — Presenting high-quality cultural and artistic performances all year round, Incheon International Airport is staging a star-studded cultural event for the festive season to round off the year 2014. Incheon International Airport’s Winter Performance “Winter Story Concert” will be staged for around one hour from 4:00 in the [...]

Melodies for the Asian Games Incheon 2014 filling Incheon International Airport!

Melodies for the Asian Games Incheon 2014 filling Incheon International Airport!

INCHEON, South Korea, Sept. 19 (Korea Bizwire) – Incheon International Airport, providing high-class cultural and art performances all year round, will put on exciting performances in celebration of the Asian Games Incheon 2014. Incheon International Airport’s regular performance in celebration of the Asian Games Incheon 2014 titled the “Amazing Global Concert,” will be given at [...]

Hyundai Engages Loyal College Football Fans Through Integrated Marketing Program

Hyundai Engages Loyal College Football Fans Through Integrated Marketing Program

FOUNTAIN VALLEY, Calif., Aug. 28 (Korea Bizwire) – Like the millions of college football fans across the country, Hyundai is gearing up for what is sure to be an exciting 2014 season. Hyundai’s successful college football marketing program is back for its fourth year and is connecting its owners, the most loyal in the entire automotive [...]