Promotional Event Archives | Be Korea-savvy

Archive by category Promotional Event

Samsung, LG Showcase Smart Appliances at U.S. Trade Show

Samsung, LG Showcase Smart Appliances at U.S. Trade Show

SEOUL, Feb. 19 (Korea Bizwire) — South Korean electronics makers said Tuesday they will present advanced home appliances at a U.S. kitchen and bath trade show to target the premium home appliances market. Samsung Electronics Co. said it will join hands with Dacor, a luxury American home appliance brand, to showcase a suite of built-in [...]

Samsung Steps Up Galaxy S10 Promotion Ahead of Launch

Samsung Steps Up Galaxy S10 Promotion Ahead of Launch

SEOUL, Feb. 18 (Korea Bizwire) — Samsung Electronics Co. is stepping up efforts to draw consumer attention to its new flagship smartphone, the Galaxy S10, ahead of its official launch in early March, company sources said Monday. The South Korean tech giant plans to throw parties with K-pop stars for Galaxy smartphone users in Seoul, [...]

Online Malls Enjoy Sales Boom with Discount Events

Online Malls Enjoy Sales Boom with Discount Events

SEOUL, Nov. 11 (Korea Bizwire) — South Korea’s online malls have raked in sales during massive discount campaigns held well in advance of Black Friday in the United States, according to industry insiders Sunday. Major online malls and market places presented door-busting deals in early November to entice consumers even before department stores and discount [...]

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

Hyundai Launches Program Targeting Female Drivers in Saudi Arabia

SEOUL, Aug. 2 (Korea Bizwire) — South Korea’s top automaker Hyundai Motor Co. said Thursday it has launched its “#whatsnext” marketing campaign in Saudi Arabia following the Islamic country’s decision to allow women to drive cars. Saudi Arabia allowed women to drive cars for the first time on June 24. Hyundai said it released a [...]

LG to Promote Masterpiece Drawings via Signage Solution

LG to Promote Masterpiece Drawings via Signage Solution

SEOUL, Jul. 2 (Korea Bizwire) — LG Electronics Inc. said Monday it participated in an exhibition in Seoul promoting drawings from the Joseon Dynasty (1392-1910) by utilizing the latest 88-inch Ultra Stretch signage solution. The company said it installed the signage solution at the exhibition hosted by Kansong Art and Culture Foundation and the Seoul [...]

Eyebrows Raised as CJ CGV Plans Potentially Offensive PR Event

Eyebrows Raised as CJ CGV Plans Potentially Offensive PR Event

SEOUL, Mar. 29 (Korea Bizwire) — CJ CGV, South Korea’s largest multiplex chain, has come under criticism for a promotional event that asks customers to dress and speak like “foreigners” for discounts, with many voicing concerns that it could potentially prompt borderline racism. The world’s fifth-largest multiplex theater company announced Wednesday that it will offer [...]

Samsung Showcases Galaxy S9 Series with Stronger Camera, AR Features

Samsung Showcases Galaxy S9 Series with Stronger Camera, AR Features

SEOUL, Feb. 26 (Korea Bizwire) — Samsung Electronics Co. on Monday showcased the new flagship Galaxy S9 and S9 Plus smartphones, which boast improved cameras and augmented reality (AR) features. During the showcase event on the eve of the Mobile World Congress (MWC) in Barcelona, Spain, the South Korean tech giant unveiled the much-awaited 5.8-inch [...]