Promotional Event Archives | Be Korea-savvy

Archive by category Promotional Event

Samsung Launches Program to Allow iPhone Users to Test Galaxy Smartphones

Samsung Launches Program to Allow iPhone Users to Test Galaxy Smartphones

SEOUL, Nov. 21 (Korea Bizwire) — Samsung Electronics Co. said Tuesday it will launch a program to allow iPhones users to try out the latest Galaxy smartphones for a one-month period, as Apple Inc. releases its newest models in the South Korean company’s home market. Under the program, iPhone users can purchase the latest Galaxy [...]

LG, Samsung Tech Firms Sweep Viral Video Ads Chart

LG, Samsung Tech Firms Sweep Viral Video Ads Chart

SEOUL, Aug. 11 (Korea Bizwire) — South Korea’s top two tech firms, Samsung Electronics and LG Electronics, swept the chart for the week’s most viral video ads, according to an advertising industry website Friday. LG’s “Nano Cell Super Match,” featuring a shooting match between Steven Gerrard and Adam Lallana of Liverpool, scored over 33 million [...]

Samsung to Live-stream Concert of Coldplay via VR Device

Samsung to Live-stream Concert of Coldplay via VR Device

SEOUL, Aug. 10 (Korea Bizwire) — Samsung Electronics Co. said Thursday it will live-stream a concert of British rock band Coldplay slated for later this month through its virtual-reality device, the Gear VR. The South Korean tech giant said users of the Gear VR in around 50 countries will be able to enjoy the concert [...]

Samsung Collaborates with Red Bull on Extreme Sports Content

Samsung Collaborates with Red Bull on Extreme Sports Content

SEOUL, June 29 (Korea Bizwire) — Samsung Electronics Co. said Thursday it will showcase video content on extreme sports produced in collaboration with Austria-based Red Bull through its high-end TV products. Under the project named “See the unexpected,” the video will be showcased through its QLED TVs displayed at the company’s shops around the globe [...]

tvN Doubles Down on Time-slip Genre with ‘Chicago Typewriter’

tvN Doubles Down on Time-slip Genre with ‘Chicago Typewriter’

SEOUL, Apr. 6 (Korea Bizwire) — South Korea’s TV dramas have seen a glut of time-slip works in recent years, with varying degrees of success. Series such as “My Love from the Star” and “Guardian” have enjoyed enormous success, while ambitious, high-budget series “Saimdang” is still struggling to make an impact. On the heels of [...]

KTO to Hold Marathon Fete for Foreign Tourists This Week

KTO to Hold Marathon Fete for Foreign Tourists This Week

SEOUL, Mar. 30 (Korea Bizwire) — The state tourism body said Wednesday it plans to hold a marathon event for foreign tourists in a southern province later this week as part of ongoing efforts to secure more inbound visitors and promote the country as an attractive tourist destination. The Gyeongju Cherry Blossom Marathon & Walking [...]

S. Korea Sets Out to Woo Back Chinese Tourists

S. Korea Sets Out to Woo Back Chinese Tourists

SEOUL, Sept. 21 (Korea Bizwire) — South Korea’s retail and tourism industries are preparing a slew of promotional and cultural events to woo back Chinese travelers during a long-haul holiday season, pinning their hopes on making up for a summer slump in the wake of a viral respiratory illness, sources said Monday. Since the first [...]

Samsung Pushing Built-In Consumer Electronics Business Domestically and Abroad

Samsung Pushing Built-In Consumer Electronics Business Domestically and Abroad

SEOUL, May 8 (Korea Bizwire) — Samsung Electronics presented its plans to expand its built-in home appliance business, while launching its new ‘Chef Collection Built-In’ on May 7. Yoon Boo-Keun, president and CEO of Samsung Electronics’ Consumer Electronics (CE) division, said at a press conference at the Shilla Hotel that the company was hoping to [...]