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LG to Promote Masterpiece Drawings via Signage Solution

LG to Promote Masterpiece Drawings via Signage Solution

SEOUL, Jul. 2 (Korea Bizwire) — LG Electronics Inc. said Monday it participated in an exhibition in Seoul promoting drawings from the Joseon Dynasty (1392-1910) by utilizing the latest 88-inch Ultra Stretch signage solution. The company said it installed the signage solution at the exhibition hosted by Kansong Art and Culture Foundation and the Seoul [...]

Eyebrows Raised as CJ CGV Plans Potentially Offensive PR Event

Eyebrows Raised as CJ CGV Plans Potentially Offensive PR Event

SEOUL, Mar. 29 (Korea Bizwire) — CJ CGV, South Korea’s largest multiplex chain, has come under criticism for a promotional event that asks customers to dress and speak like “foreigners” for discounts, with many voicing concerns that it could potentially prompt borderline racism. The world’s fifth-largest multiplex theater company announced Wednesday that it will offer [...]

Samsung Showcases Galaxy S9 Series with Stronger Camera, AR Features

Samsung Showcases Galaxy S9 Series with Stronger Camera, AR Features

SEOUL, Feb. 26 (Korea Bizwire) — Samsung Electronics Co. on Monday showcased the new flagship Galaxy S9 and S9 Plus smartphones, which boast improved cameras and augmented reality (AR) features. During the showcase event on the eve of the Mobile World Congress (MWC) in Barcelona, Spain, the South Korean tech giant unveiled the much-awaited 5.8-inch [...]

Companies Aim to Boost Sales via Olympics Marketing

Companies Aim to Boost Sales via Olympics Marketing

SEOUL, Dec. 6 (Korea Bizwire) — Companies in South Korea are stepping up efforts to promote consumption through the upcoming PyeongChang 2018 Winter Games, with the quadrennial event just two months away, industry sources said Wednesday. Corporate sponsors of the Winter Games, which can officially use the images or phrases related to the Olympics, are [...]

Samsung to Promote QuickDrive Washers Through Film

Samsung to Promote QuickDrive Washers Through Film

SEOUL, Dec. 4 (Korea Bizwire) — Samsung Electronics Co. said Monday it plans to showcase a film on its QuickDrive washers under cooperation with a popular music composer, highlighting how its products can save users time compared with rivals. The company said the 66-minute film, “Washing Machine” will be showcased in London on Tuesday, with [...]

LG Helps Former NASA Astronaut Experience Moon Landing with VR

LG Helps Former NASA Astronaut Experience Moon Landing with VR

SEOUL, Nov. 28 (Korea Bizwire) — LG Electronics Inc. said Tuesday it assisted a retired NASA astronaut who took part in the ill-fated Apollo 13 mission to experience landing on the moon with Google’s Daydream View VR headset. LG Electronics said it used the V30 smartphone and the Google headset to help the astronaut, Jim [...]

Samsung Launches Program to Allow iPhone Users to Test Galaxy Smartphones

Samsung Launches Program to Allow iPhone Users to Test Galaxy Smartphones

SEOUL, Nov. 21 (Korea Bizwire) — Samsung Electronics Co. said Tuesday it will launch a program to allow iPhones users to try out the latest Galaxy smartphones for a one-month period, as Apple Inc. releases its newest models in the South Korean company’s home market. Under the program, iPhone users can purchase the latest Galaxy [...]

LG, Samsung Tech Firms Sweep Viral Video Ads Chart

LG, Samsung Tech Firms Sweep Viral Video Ads Chart

SEOUL, Aug. 11 (Korea Bizwire) — South Korea’s top two tech firms, Samsung Electronics and LG Electronics, swept the chart for the week’s most viral video ads, according to an advertising industry website Friday. LG’s “Nano Cell Super Match,” featuring a shooting match between Steven Gerrard and Adam Lallana of Liverpool, scored over 33 million [...]