NEW YORK, NY, Apr. 11 (Korea Bizwire) – Chartbeat, the leading data toolset for global newsrooms, is today announcing a multi-year partnership with the Digital Division of the Italian media conglomerate Gruppo Espresso to power newsroom analytics for national paper Repubblica, as well as the group’s local and regional newspapers.
As a premium international publisher, Gruppo Espresso demands robust data tools to analyze real-time audience trends across all owned publications as well as site-specific dashboards for each of their 18 growing local properties and their national masthead Repubblica. Chartbeat tools will fuel both site-specific and aggregate traffic, engagement, platform, and device data for each property, allowing the Gruppo Espresso team to understand and optimize their digital audiences in real time and over time.
This content and audience development will be put to work not only by back-office research and analytics teams but also directly by Gruppo Espresso front-line journalists. Gruppo Espresso will arm the newsroom team directly with Chartbeat data in the form of real time dashboards, big-screen story rankings, and heads up display overlays. This process puts instantly understandable data in the hands of those who can immediately use it to optimize their content and reach the right audience.
Roberto Bernabò, Editorial Director of the Local Division of Gruppo Espresso, said, “We’re constantly experimenting with new ways to build and grow our audience across multiple properties and through new mobile offerings. The Chartbeat premium product suite lets our writers know where their efforts are working and where they need to optimize, all in real time, so we can get it right when it matters.”
“Gruppo Espresso have intelligently built analytics directly into their newsrooms’ editorial operations and reporting best practices,” said Aaron Kaliner, Chief Revenue Officer at Chartbeat. “Their journalists are fueled by our real time data, giving them an immediate and lasting edge in delivering valuable content based on the ever-evolving needs of their audience.”
Chartbeat helps content creators measure, pique, and keep their audience’s attention. It is most well known for the real-time analytics that help 80% of the top publishers in the US and more than 50,000 media sites in over 60 countries around the world. Chartbeat partners with content creators to align them around the right audience development goals and gives them the data they need to adapt when it matters. Chartbeat proves the monetizable value of quality content over clickbait. Learn more about Chartbeat at www.chartbeat.com or on Twitter @Chartbeat.
Source: Chartbeat via Marketwired