The engagement center will offer expert financial advice via the Internet or telephone to clients, the lender said. (Image: bruceg1001 from Flickr)
SEOUL, April 14 (Korea Bizwire) – Citibank Korea, the South Korean unit of Citigroup Inc., said Thursday it will offer financial services via online channels while closing about 80 percent of its physical branches in South Korea.
Citibank, which recently announced a plan to reduce the number of physical branches to 32 from 133 in the country, has said it won’t slash staff, despite ongoing restructuring measures.
Instead, about 800 workers at the branches facing closure will be relocated to either a “non-face-to-face” client engagement center or “face-to-face” wealth management and lending centers.
The engagement center will offer expert financial advice via the Internet or telephone to clients, the lender said.
Brendan Carney, head of consumer business at Citibank Korea, said in a statement that, “We don’t have a plan for personnel downsizing during the process of implementing the next-generation consumer financial strategies.”
In a separate statement earlier this week, however, the labor union ofCitibank Korea criticized the bank for trying to relocate staff to call centers.
(Yonhap)
