Convenience Stores Challenge Bakeries with High-quality Bread | Be Korea-savvy

Convenience Stores Challenge Bakeries with High-quality Bread


This image, provided by convenience store chain CU, shows its premium bakery products.

This image, provided by convenience store chain CU, shows its premium bakery products.

SEOUL, Jan. 6 (Korea Bizwire)Convenience stores are challenging bakeries as they introduce a series of high-quality bread products.

GS Retail Co. said Tuesday that its convenience store chain GS25 and supermarket franchise GS The Fresh will introduce Breadique, a new bakery brand.

The new brand comes with four signature products made with 1A-grade milk and grade 1 flour.

Convenience store competitor CU introduced a series of premium bakery products last month, including St. Dalfour Bread, a package of herbal, grain breads with the famous St. Dalfour jam from France known for using 100-percent fruit.

Another convenience store franchise 7-Eleven also introduced two new bakery products using grade 1 flour and Himalayan pink salt.

Convenience stores are introducing new strategies to offer high quality bakery products as more consumers are buying bread not only as a snack, but as proper food for dining.

CU reported a 115.1 percent increase in sales of plain bread, morning rolls, croissants, and other baked goods for dining between December 1 and 21. CU’s bakery sales accounted for as much as 10 percent of the store’s total revenue.

7-Eleven saw a 16.4 percent rise in morning bakery sales since last year, as more people are replacing breakfast with bread.

Ashley Song (ashley@koreabizwire.com)

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