SEOUL, Sept. 9 (Korea Bizwire) — Convenience store chains are competing to entice customers to spend their emergency relief funds, which the government started distributing on Monday.
Stores began to come up with various marketing strategies that allow customers to purchase various electronic devices such as wireless earphones or smartwatches with the relief funds.
GS25 has expanded its collection of electronic goods from 60 to 90 products this year including Apple Inc.’s AirPods Pro wireless earbuds, Samsung Electronics Co.’s QLED TV and more.
CU is offering various home appliances, interior goods, electronic scooters and beam projectors.
E-Mart24 is offering the newest Galaxy Watch 4 smartwatch and other 28 kinds of wearable devices as well as mobile accessories that can be purchased with the disaster relief funds.
In response, some critics believe that it is inappropriate to let consumers spend their relief funds on buying electronic goods at convenience stores, claiming that it distorts the original intent of banning the funds’ use at large retailers in order to promote spending at small businesses.
H. M. Kang (email@example.com)