According to Ticket Monster, an online shopping site in Korea, which analyzed mobile purchasing patterns trends from January to May, sales of food from 10pm to 12pm are 65 percent higher than other time segments. (image: JTBC)
SEOUL, June 16 (Korea Bizwire) – As cooking shows gain popularity among late night TV programs, TV watchers are purchasing more food by mobile, especially between 10pm and midnight.
According to Ticket Monster, an online shopping site in Korea, which analyzed mobile purchasing patterns trends from January to May, sales of food from 10pm to 12pm are 65 percent higher than other time segments. In addition, mobile food sales during the time segment increased 51 percent over the same period of the previous year.
Many cooking shows including “Three Meals a Day” and “House Cook Master Baek” on tvN, “Please Take Care of My Refrigerator” on JTBC and “What Shall We Eat Today?” on Olive TV air after 10pm, and tempt viewers with their tasty offerings.
Ticket Monster noted that sales of instant foods increased 45 percent during the time segment over the previous year, and fresh food increased 102 percent. Sales of pork belly soared 156 percent followed by dried seaweed (134%), swordfish (81%) and mackerel (52%)
An official at Ticket Monster said, “As cooking shows attract more viewers, more mobile shoppers are trying to cook their own food. To appeal to these consumers, we are preparing high quality fresh foods to increase our competitiveness.”
By M. H. Lee (mhlee@koreabizwire.com)
