Coronavirus Revitalizes Meal Kit Market | Be Korea-savvy

Coronavirus Revitalizes Meal Kit Market


SEOUL, Sept. 23 (Korea Bizwire)Home meal kits are gaining popularity among consumers as quarantine and social distancing measures are revitalizing the meal kit market.

Meal kits come with prepared ingredients as well as recipes that customers can follow to cook various meals at home.

Fresheasy Co., a meal kit manufacturer, saw company sales jump by 127 percent year on year, making it increasingly likely that the company will reach a milestone of 170 billion won (US$146 million) in annual earnings.

Fresheasy topped sales charts last year after commanding a dominating 70 percent share of the meal kit market.

CJ Cheiljedang Corp., South Korea’s leading food manufacturer, launched Cookit, a new meal kit brand last year.

Between January and August Cookit sales jumped by 20 percent monthly. Between July and August, in particular, sales doubled compared to last year.



Korea Yakult Co.’s meal kit brand EatsOn is seeing stable growth after sales jumped from 4.3 billion won to 5.1 billion won over the last two years.

E-mart Inc.’s meal kit sales between Sept.1 and 20 jumped by 238.8 percent compared to last year, while they were up 114.2 percent on year between July and August.

Image Credit: Fresheasy Co. / CJ Cheiljedang Corp. /

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