SEOUL, Oct. 12 (Korea Bizwire) — As protective masks have become the new social norm following the coronavirus outbreak, the cosmetics industry is introducing products that are ‘mask-friendly’.
Able C&C, the operator of South Korean budget cosmetics brand Missha, introduced the new Dare Tint Mirror Slick, a lip gloss that doesn’t smear the mask while keeping the lips colorful and expressive.
The Saem Co. also introduced True Fit Fixer Cushion, a similar mask-proof product boasting strong adhesive features that prevent make-up from rubbing onto a mask.
“More consumers are interested in mask-proof products as the pandemic drags on,” The Saem explained.
Local cosmetics manufacturer Cosmax Co. announced its new Cashmere Matte Lipstick boasting effective color adhesion.
Image Credit: Able C&C / The Saem Co. / photonews@koreabizwire.com
