Delivery trucks of South Korean e-commerce giant Coupang Inc. are parked at a parking lot in Seoul on May 12, 2022. (Yonhap)
SEOUL, June 21 (Korea Bizwire) — In South Korea’s e-commerce market, a two-way race is currently underway between Coupang Inc. and Naver Corp.
According to a survey conducted by local pollster Open Survey, which involved 2,500 male and female consumers aged between 20 and 59, Coupang was ranked as the most frequently used online shopping platform, accounting for 37.7 percent of the respondents, followed by Naver Shopping at 27.2 percent.
Compared to last year’s survey, Coupang’s market share increased by 3.5 percentage points, while Naver Shopping saw a rise of 3.7 percentage points.
In terms of average weekly spending, Coupang secured the top position at 49,500 won (US$38.32), followed by Gmarket at 47,700 won, 11Street at 46,500 won, and Naver Shopping at 44,000 won.
When it comes to the main purchase items on online shopping platforms, Coupang exhibited strength in the areas of daily necessities and food, while Naver Shopping was more commonly used for fashion apparel, sports and leisure products, cars, furniture, and interior items.
Meanwhile, 3 out of 10 respondents expressed their intention to join the Shinsegae Universe Club, an integrated membership service recently unveiled by the Shinsegae Group.
Compared to other gender and age groups, men and individuals in their 30s and 40s showed a higher inclination towards joining the membership service.
Ashley Song (ashley@koreabizwire.com)
