Coupang Introduces English App for Foreign Customers | Be Korea-savvy

Coupang Introduces English App for Foreign Customers


Coupang Inc. introduced an English version of its app on May 6, 2025. (Yonhap)

Coupang Inc. introduced an English version of its app on May 6, 2025. (Yonhap)

SEOUL, May 6 (Korea Bizwire) — South Korean e-commerce giant Coupang, Inc. said Tuesday it has launched an English interface for its mobile application to better cater to its foreign customers shopping online.

The English interface will enable users to view functions central to the app, including product search, product descriptions, order information and payment, in English.

Other services frequented by customers, including Rocket Delivery, cross-border shopping and Gold Box, which refers to daily special offers from Coupang, are also available in English.

Users can access the English interface by changing the language setting in the My Coupang menu of the app.

“The number of customers who search for products in the app in English is gradually increasing,” a Coupang official said. “The English interface will enable an intuitive and convenient shopping (experience) for foreign customers.”

(Yonhap)

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