SEOUL, Sept. 7 (Korea Bizwire) – Cosmetics companies are launching customized services, a new business area the government adopted in March, finding colors and ingredients based on individual needs.
Amore Pacific, the leading cosmetics maker that was the first to jump into the business, said Wednesday its made-to-order lipstick service at its Myeongdong store in Seoul is booked for weeks in advance. The store, opened on Aug. 8, offers two-tone lipsticks with customers choosing the colors according to their tastes. The lipstick is completed in about 40 minutes. Message printing on the case and gift wrapping are also available at the store.
“Customer interest is very high, perhaps because it’s the first cosmetics customization service,” a company official said. “Because we make the lipstick on the spot and offer gift wrapping, customers have given satisfactory responses.” Reservations for the service have been full for up to two weeks since the store opening, the official said.
The government initiated the business on a trial basis, allowing cosmeticians to mix and match different ingredients and fragrances to create individualized products. Skin care products such as creams as well as color makeup and perfumes can also be included in the service.
LG Household & Health Care is preparing to open its own customization store. Company officials said customers will be tested for their skin types and provided with skin care that combines the right nutrients with preferred ingredients. Tony Moly said it will open its customization store next year that will have a “self-curating zone” where customers can create their own makeup.