Hyundai Motor has released first look pictures of the SOLATI Moving Hotel, as part of its collaboration with SM Entertainment on Wednesday. (Image: Hyundai Motor)
SEOUL, March 21 (Korea Bizwire) — An inside look at a revamped Hyundai Solati that will carry SM Entertainment artists has been unveiled.
Hyundai Motor has released first look pictures of the SOLATI Moving Hotel, as part of its collaboration with SM Entertainment on Wednesday.
An inside look at a revamped Hyundai Solati that will carry SM Entertainment artists has been unveiled. (Image: Hyundai Motor)
Based on the Solati Limousine model, the hotel-themed concept car has been redesigned for artists who spend a long time on the road while on busy promotional or concert tours.
From the early stages of development, Hyundai Motor conducted interviews with SM artists to get a better understanding of their needs and useful features.
Based on the Solati Limousine model, the hotel-themed concept car has been redesigned for artists who spend a long time on the road while on busy promotional or concert tours. (Image: Hyundai Motor)
For instance, seats can be reclined to 165 degrees, imitating the comfort of one’s own bed for the celebrities, while a 90-degree rotating feature can give the artists a chance to learn songs and scripts on the run.
Fitted with makeup tools, a detachable mirror, a lighting control system, and a mini refrigerator, the the SOLATI Moving Hotel will be delivered to SM Entertainment sometime during the first half of this year, with a digital catalog set to be released next month.
Hyunsu Yim (hyunsu@koreabizwire.com)
