The project named ‘I see HIM’, a wordplay on the Korean word ‘heem’ which means power, is part of the Ministry of National Defense’s effort to boost recruitment for those who want to pursue a career in the military, as well as to revamp the overall image of the armed forces among young people. (Image: Ministry of National Defense)
SEOUL, Sept. 28 (Korea Bizwire) – The Ministry of National Defense announced plans on Wednesday to promote military service on social media through photo shoots showcasing different ranks and jobs in the military.
The project named ‘I see HIM’, a wordplay on the Korean word ‘heem’ which means power, is part of the Ministry of National Defense’s effort to boost recruitment for those who want to pursue a career in the military, as well as to revamp the overall image of the armed forces among young people.
The Ministry of National Defense announced plans on Wednesday to promote military service on social media through photo shoots showcasing different ranks and jobs in the military. (Image: The Ministry of National Defense)
Every Wednesday, the project will upload a post about each of the carefully selected 13 military officials from the Army, the Navy, the Marine Corps and the Air Force to Facebook and the defense ministry’s official blog. Posts will contain an interview and images.
The pictures to accompany the weekly interview will be taken in a similar style to a professional fashion photo shoot, with the help of high-profile photographer Jo Sang-cheol.
According to the Ministry of National Defense, the photos and interviews will be published in the printed edition of the monthly magazine HIM, as well as being used for the production of a 2018 calendar.
M.H.Lee (mhlee@koreabizwire.com)
