SEOUL, Sept. 18 (Korea Bizwire) — Having started out as platforms to connect restaurants with consumers, smartphone delivery apps are now attempting to make a big leap by becoming providers of total solutions in the restaurant industry.
In addition to their existing advertisement and delivery services, these platforms are expanding their horizons to include services like business consulting, education and third-party purchases.
According to industry insiders, delivery service provider Baedal Minjok currently holds five to six regular monthly classes via Baemin Academy, a free educational program available to all Baedal Minjok affiliate restaurant owners.
Over 80 classes have been held in Seoul and other major cities and the satisfaction rate for the classes is said to be near 95 percent.
Thanks to the success of the classes, Baedal Minjok has initiated a consulting program titled Sales Over Flowers in which the tech company provides business consulting services for entrepreneurs who are struggling to make ends meet.
Despite the long duration of the course, spanning 8 to 12 weeks, 90 percent of entrepreneurs have completed the course, and many enlightened restaurant owners have attributed their newfound success to the program.
The delivery app YoGiYo is currently operating a service that allows restaurant owners to buy their food supplies at a discount of 50 percent from the retail rate.
The difference in cost is absorbed wholly by YoGiYo, which is currently supplying over 200 products needed by restaurants to operate their establishments.
A source familiar with current industry practices says that the apps first started out as innovative intermediaries, but as they continue to grow, they are providing more benefits to restaurant owners and consumers.
“The apps will make the leap from simple sharing platform to total solution providers to those in the restaurant industry,” said the source.
H. S. Seo (email@example.com)