The portion of high-end products in its overall sales of ice cream stood at 23.6 percent this year. (image: 7-Eleven)
SEOUL, Sept. 18 (Korea Bizwire) — The recent trend of value consumption, which stresses the importance of emotional satisfaction, is widely spreading and penetrating the convenience store ice cream market.
According to convenience store chain 7-Eleven, the portion of high-end products in its overall sales of ice cream stood at 23.6 percent this year.
The figure is a 5.2 percentage point increase from 18.4 percent in 2016.
In particular, the sales growth rate of high-quality ice cream has been driving the overall sales growth this year, rising 12.9 percent from last year.
The figure is also far higher than the 6.8 percent increase in ice cream sales during the same period.
“In the case of ice cream, there are quite a few customers who are looking for certain brand-specific products,” said a representative of the convenience store industry. “Most of those products are premium products,” he said.
Reflecting this trend, 7-Eleven decided to release a new premium ice cream.
“A growing number of consumers are looking for various concepts of ice cream that can be enjoyed as a dessert amid the craze for premium ice cream,” 7-Eleven said.
Ashley Song (ashley@koreabizwire.com)
