SEOUL, Oct. 7 (Korea Bizwire) – E-Mart 24 has teamed up with a virtual character named YT to bring some entertaining virtual products to Instagram. YT is a virtual person created by Shinsegae, which is linked to E-Mart, and it embodies the younger generation’s love for having a good time.
The first virtual product E-Mart 24 is unveiling is called ‘Jumbo Gum.’ It’s a playful idea, designed for humans to enjoy secretly without their four-legged friends noticing. This quirky product idea sprang from the imaginative thought of “What if there were oversized gum for humans?”
On August 10, 2022, YT made history as the first virtual human to deliver a professional baseball pitch at SSG Landers Field in Incheon. The moment was captured on the stadium’s electronic display and executed with precision by a catcher, marking a groundbreaking milestone as the inaugural virtual baseball pitch.
You can check out how YT incorporates this virtual ‘Jumbo Gum’ into his daily life through E-Mart 24′s Instagram and YT’s own Instagram account. In pursuit of fun, YT suggests using this gigantic gum as a makeshift hammer in everyday emergencies, as a self-defense tool in dimly lit alleys, or as a tasty, long-lasting alternative to popcorn at the movies.
YT made its debut on March 24, 2022, with its very first post. Initially, its connection to Shinsegae Group was kept a secret, but it was eventually revealed when it appeared on the personal Instagram of Shinsegae Group Vice Chairman Jung Yong-jin.
YT is known for owning a robotic dog named Killer and working as a virtual sneaker designer. His motto is “No Jam Killer,” which means he’s all about avoiding anything that isn’t fun. His concept involves presenting trending content with a playful twist.
E-Mart 24 has introduced these virtual products to offer some fun and interaction to its convenience store customers. Through social networking services (SNS), customers can share their thoughts about these amusing virtual products and even suggest their own. E-Mart 24 anticipates that this will lead to various engaging stories and conversations.
Image credit: E-Mart 24, Shinsegae Group, YT Instagram / photonews@koreabizwire.com
