SEOUL, Jan. 12 (Korea Bizwire) – Performance hall? Movie Theater? Why not both?
The result of such musings is “Airflix”, a new-concept theater that is the product of the modern milieu that seeks to hack away at unseen inefficiencies everywhere. Calling itself a “shared economy movie theater platform”, the first location at performance hall Platform-L in Gangnam started screening films on January 11.
Airflix has installed a movie screen and additional technology in the basement level performance area of Platform-L, which will be its base of operations when no shows are scheduled.
Airflix CEO Bae Hyung-joon said, “Top-notch sound equipment is installed in the performance area, and films are screened through outstanding projectors. The movie watching experience is on par with that of traditional cinemas.”
A 14-year veteran of the movie theater industry, Bae handled distribution and investment at movie theater chain Lotte Cinema before deciding to strike out on his own. He explained, “There are a lot of performing venues nationwide, more than 1200, but each of these locations is used only three to four hours per weekday. By using the venues as movie theaters outside of those three or four hours, [Airflix] will provide a rich diversity of entertainment at minimum cost.”
Airflix does not pay Platform-L rent, but instead offers its host a cut of its ticket revenues.
With an eye on national expansion, Bae mentioned that his company is currently in talks with 150 performance halls. A second Seoul location will soon open at the Dongduk Women’s University’s Performing Arts Center, he added.
Individual tickets go for 6,600 won on a weekday and 8,800 won from Friday to Sunday. Airflix’s screening list will feature a large catalog of films that are shown at major movie theater chains.